Digital Marketing Analyst

2 days ago


Culver City, California, United States 24 Seven Talent Full time
Key Responsibilities

We are seeking a skilled Digital Marketing Analyst to join our team at 24 Seven Talent. The ideal candidate will have a strong background in social media marketing and analytics.

Owned Social Media Reporting:

  • Develop and maintain comprehensive social media reports for owned channels, including campaign-specific, monthly, and ad-hoc reports.
  • Establish and track key performance indicators (KPIs) for owned social media channels to evaluate success and identify trends.

Earned Social Media Reporting:

  • Track and analyze the performance of creators and third-party partners, establishing benchmarks and providing insights to optimize partnerships and illustrate results.

Other Digital Reporting & Monitoring:

  • Monitor and report on brand-related digital conversations and broader industry topics.
  • Build and maintain dashboards to visualize digital conversation data, including sentiment analysis and topic modeling.
  • Set and evaluate KPIs for digital conversation and search performance.
  • Respond to ad-hoc reporting requests, including geo-specific topic modeling, audience analysis, and competitor research.
  • Provide actionable insights that drive strategy by analyzing diverse datasets, identifying trends, and offering targeted recommendations.

Requirements:

  • Strong background in social media marketing and analytics.
  • Excellent analytical and problem-solving skills.
  • Ability to communicate complex data insights to non-technical stakeholders.

What We Offer:

  • A dynamic and collaborative work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.


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