Marketing Communications Director
2 weeks ago
We are seeking a highly skilled and experienced Marketing Communications Manager to lead our marketing communications team at Blum, Inc.
Job Summary:The successful candidate will be responsible for developing and executing integrated marketing strategies that drive business growth and brand awareness. This role requires a strategic thinker with excellent leadership and team management skills, as well as a keen eye for detail and a passion for creative storytelling.
Key Responsibilities:- Develop and implement localized integrated marketing communications strategies aligned with global corporate marketing communications strategies and local business goals.
- Manage and mentor a team of desktop publishers, graphic designers, videographers, and digital marketing specialists to ensure high-quality work and professional development.
- Oversee the creation and production of marketing collateral, including print materials, digital assets, videos, and multimedia content.
- Collaborate with internal teams and external agencies to develop compelling content that resonates with target audiences.
- Work closely with digital marketing specialists to develop digital marketing campaigns, including email marketing, social media, and online advertising.
- Monitor campaign performance and optimize strategies based on analytics and insights.
- Bachelor's degree in Marketing, Communications, or a related field; Master's degree is a plus.
- 10 years of management experience in marketing communications, with a proven track record of leading successful campaigns and managing teams.
- Strong leadership and team management skills, with the ability to inspire and motivate team members.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Strategic thinker with the ability to develop and execute integrated marketing communications plans.
- Proficiency in digital marketing tools and platforms, including CRM, email marketing software, social media management tools, and web analytics.
- Salaried position
- Possible bonus opportunities
- Health (Medical, dental and vision) & wellness benefit
- 401(k) with employee matching
- FSA & Dependent Care
- Three weeks' vacation starting your second year on the job
- Paid sick leave (48 hours annually)
- Life insurance equal to annual salary at no cost to employee
- Onsite Health clinic
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