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Strategic Marketing Advisor

2 months ago

Atlanta, Georgia, United States Spelman College Full time

Position Overview

We are seeking a dedicated marketing advisor and sales expert responsible for fostering growth within assigned accounts, identifying new opportunities, cultivating robust relationships with current clients, and building a network to enhance overall account development. Marketing Advisors are also expected to familiarize themselves with the complete range of Spelman College's offerings when devising solutions and generating proposals.

Key Responsibilities

  • Provide weekly revenue projections with an accuracy of plus or minus 2% by utilizing internal sales tools and data-driven systems to create a practical and actionable business strategy to achieve personal objectives.
  • Continuously develop a portfolio of clients and maintain a pipeline of potential business by actively exploring avenues to increase expenditure from existing accounts.
  • Design impactful marketing initiatives for clients and conduct regular business evaluations to ensure campaigns align with client objectives and surpass expectations.
  • Examine critical data points within sales reports, stay informed about market trends, competitor actions, and customer feedback, and modify strategies as necessary to optimize campaign effectiveness.
  • Deliver exceptional customer service to cultivate a brand reputation for reliability, consistency, and trustworthiness, while also establishing a personal connection with local business leaders and professional networks.

Preferred Knowledge, Skills, and Experience

  • Familiarity with integrated marketing solutions and sales strategies.
  • Proficient in CRM systems and sales management software.
  • Ability to adapt swiftly in a dynamic and rapidly evolving environment.
  • Outstanding communication, presentation, problem-solving, critical thinking, and time management skills.
  • High-level proficiency in MS Office applications.
  • Possession of reliable transportation and a valid driver's license.

Essential Areas of Expertise

  • Building and sustaining strong and effective relationships.
  • Attentively addressing customer needs and adjusting approaches as requirements evolve.
  • Listening for details and ensuring comprehension.
  • Delivering presentations in a clear and persuasive manner.
  • Communicating effectively across various settings, with diverse styles and stakeholders, and at different organizational levels.
  • Employing compelling arguments to secure client support and commitment.
  • Working efficiently under pressure and within time constraints.
  • Utilizing sound judgment that balances common sense and practicality in forming opinions and making recommendations.

Value Statements and Expectations

The responsibilities of this role must be consistently executed while adhering to the following values:

  • Honor and respect the dignity of every individual.
  • Engage with others with respect and compassion.
  • Act with humility and integrity.
  • Collaborate with others in a spirit of teamwork.
  • Communicate openly and frequently.
  • Prioritize the health of the organization and its people in every decision.
  • Embrace continuous learning.
  • Work with purpose and remain actively engaged.

EEO and Inclusivity

Spelman College is proud to be an equal opportunity employer and a drug-free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status, or any other characteristic protected by law.