Chief Growth Strategist

1 day ago

Corvallis, Oregon, United States Talence Group Full time
Chief Growth Officer

The Chief Growth Officer (CGO) will play a pivotal role in driving strategic growth and expansion for Talence Group, a leading financial institution. Reporting directly to the CEO, this leader will be responsible for crafting and executing a comprehensive growth strategy, leveraging data to drive growth through increased share of wallet and member acquisition.

Key Responsibilities
  • Collaborate with the CEO and executive team to refine and execute the company's strategy, develop the brand's long-term vision, and establish supporting marketing initiatives.
  • Formulate short and long-term marketing and branding strategies, leveraging industry insights and market trends to inform strategic planning and decision-making.
  • Integrate multi-channel marketing strategies, using segment data insights to drive customer-centric brand activations.
  • Drive growth in assets under management through market analysis, product innovation, and engagement strategies aimed at increasing product adoption and expanding membership.
  • Develop and implement strategic growth plans to achieve organizational targets.
Requirements
  • 10+ years of experience as a strategic marketing and branding leader.
  • Experience in Business-to-Consumer (B2C) marketing, with a strong focus on customer experience strategies across both brick-and-mortar and digital platforms.
  • Agile marketing strategist and innovator with a track record of driving company growth, enhancing market position, and building brand equity.
  • Proven expertise in developing customer and member acquisition and retention strategies that enhance brand loyalty across generations, with demonstrated success in increasing segmented Net Promoter Scores (NPS).
  • Strong business and financial acumen, with a data-driven approach to managing performance metrics and maximizing marketing ROI.
  • Proven ability to enhance consumer experiences across all channels, increasing engagement, recommendations, and satisfaction.
  • Experience in implementing customer-centric marketing strategies and brand positioning through market research, data analysis, and consumer feedback.
  • Skilled in fostering long-term relationships with internal teams and external industry partners.
  • Experience working within a regulated industry is preferred; experience in financial services or banking is advantageous but not required.
  • Bachelor's degree in marketing, business, or a related field is required; an MBA is preferred.
Benefits
  • 401K plan with employer contributions.
  • 100% credit-union paid medical, dental, vision, life, short-term and long-term disability insurance.

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