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Strategic Marketing Program Manager

1 month ago

Provo, Utah, United States Qualtrics Full time
About This Role

We are seeking a highly skilled Strategic Marketing Program Manager to lead the planning, execution, and management of key marketing programs across multiple functions, including Field & Demand Generation, Product Marketing, Customer Marketing, and more. This role will require collaboration with various departments to develop comprehensive marketing strategies that integrate all activities to achieve collective goals.

Key Responsibilities
  • Develop and refine the program and project management processes within the marketing team, fostering a culture of best practices, continuous improvement, and professional development in program management methodologies.
  • Plan and execute integrated marketing initiatives that align all marketing activities across teams, improving overall campaign effectiveness.
  • Increase accountability and coordination by defining clear goals and milestones for each program, implementing measures to analyze and optimize effectiveness, leading to better performance tracking.
  • Strengthen partnerships across internal and external teams by establishing and maintaining relationships with partners, vendors, and marketing service providers to improve program execution and resource efficiency.
  • Create visibility and improved communication by regularly updating senior management on program progress and outcomes, highlighting contributions to overall business goals for increased transparency and support.
  • Mitigate risks by identifying potential blockers and issues early on and implementing strategies for mitigation to ensure projects stay on track and meet deadlines.
  • Effectively prioritize activities, set deadlines with contributors, and ensure timely achievement of all project milestones, enhancing the quality and delivery of marketing materials.
Requirements
  • 5-12 years of relevant experience in project or program management.
  • Experience or background in marketing preferred.
  • Familiarity with project management tools (e.g., Asana, Wrike, Workfront, Coda).
  • Strategic Thinking: Ability to align marketing projects with overall business objectives and identify opportunities for innovation and improvement.
  • Strong Communication Skills: Excellent verbal and written skills capable of translating complex ideas into clear communication for stakeholders.
  • Analytical Skills: Proficient in data analysis, setting measurable goals, and adjusting strategies based on insights to drive decision-making.
  • Cross-Functional Leadership: Experience in motivating and guiding team members while fostering a collaborative environment and resolving conflicts.
  • Adaptability and Problem-Solving: Proactive approach to managing challenges and adapting to fast-paced marketing environments.
About Qualtrics

Qualtrics is an equal opportunity employer, committed to the inclusion of all qualified individuals. We are a dynamic and adventurous marketing team, unafraid to push boundaries and achieve remarkable results. We are not merely observers of change; we actively initiate and drive it. Our team's favorite perks and benefits include work-life integration, the Qualtrics Experience Program, a worldwide and diverse community, and a commitment to creating an environment where everyone feels safe and comfortable coming to work.