Digital Marketing Leader for Hematology
3 weeks ago
About the Role
We are seeking a highly experienced Digital Marketing Leader to join our Hematology Business Unit at Vertex Pharmaceuticals.
Job Summary:
The Director, Digital Marketing will be responsible for developing and executing comprehensive digital marketing strategies to promote our genetic therapies for hemoglobinopathies.
Key Responsibilities:
- Develop digital engagement programs that align with Marketing priorities and drive business results.
- Lead the branded media strategy, selecting media programs and collaborating with the Brand Marketing team on journey mapping and execution.
- Cultivate relationships with internal stakeholders, agencies, and vendors to ensure effective processes, budget, and platforms support commercial business needs.
- Translate brand strategy into tactical plans for digital promotion, creating measurable programs engaging customers across multiple touchpoints.
- Direct and manage agencies to create digital programming materials, ensuring timely and budget-friendly delivery.
- Partner with Regulatory/Legal/Medical review committees for approval of compliant marketing materials.
- Evaluate external digital patient pilot partnership opportunities to build new patient capabilities.
- Establish key performance indicators for materials to measure impact and return on investment.
- Promote compliance with emerging state regulations related to healthcare data.
Requirements:
- 8+ years of experience leading customer-facing digital non-personal promotional programs or equivalent combination of education and experience.
- Bachelor's Degree
- In-depth knowledge of non-personal digital promotional capabilities.
- Effective communication of complex ideas to cross-functional audiences.
- Experience managing complex internal and external partner relationships.
- Expertise in measurement and analytics of digital programs.
- Strong understanding of web content management processes and platforms.
- Strategic thinking and ability to understand insights and apply them to business problems.
About Us
Vertex Pharmaceuticals is a global biotechnology company investing in scientific innovation. We are committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to various protected characteristics.
We offer a competitive salary range: $186,560 - $279,840, flexible work arrangements, and a dynamic work environment.
-
Digital Marketing Leader
3 weeks ago
Étreux, Hauts-de-France, United States Better Talent Advisors Full timeAbout the Role">We are seeking a seasoned digital marketing professional to join our team at Better Talent Advisors as a Digital Marketing Leader. This is an exciting opportunity for someone who has expertise in paid and organic search marketing, particularly Google AdWords.As a Digital Marketing Leader, you will have the autonomy to drive strategy and...
-
Digital Marketing Leader
3 weeks ago
Étreux, Hauts-de-France, United States Tbwa ChiatDay Inc Full timeJob Summary:">We are seeking a seasoned digital marketing leader to drive growth initiatives, manage a team, and optimize multi-channel campaigns and website pages to support overall business objectives.">About Us:">Tbwa Chiat/Day Inc is a leading advertising agency looking for a strategic Director of Digital Marketing to lead our demand generation efforts,...
-
Digital Growth Marketing Leader
6 days ago
Étreux, Hauts-de-France, United States Tbwa ChiatDay Inc Full time**Job Title:** Digital Growth Marketing Leader**Location:** Boston (hybrid requiring 2 days a week on site)**Position Summary:We are seeking a seasoned digital marketing leader to drive growth initiatives, manage a team, and optimize both multi-channel campaigns and website pages to support overall business objectives.This senior-level role will oversee...
-
Head of US Hematology Marketing
21 hours ago
Étreux, Hauts-de-France, United States Vertex Pharmaceuticals Incorporated Full timeDigital Marketing Strategist:We are looking for a highly skilled Digital Marketing Strategist to join our team at Vertex Pharmaceuticals Incorporated. As a key member of our Hematology Business Unit, you will be responsible for developing and executing strategic digital marketing plans to engage patients and healthcare professionals.Key Objectives:Develop...
-
Étreux, Hauts-de-France, United States John Hancock Full timeJob OverviewManulife/John Hancock is embarking on a transformative journey to become a customer-obsessed digital leader. As part of this initiative, we are seeking a skilled professional and natural leader to drive the optimization and growth of John Hancock's outbound marketing technology platforms, providing exceptional digital-first experiences for our...
-
Digital Marketing Strategist Leader
20 hours ago
Étreux, Hauts-de-France, United States Overdrive Interactive Full timeDigital Marketing Strategist PositionWe are seeking a talented Digital Marketing Strategist to join our dynamic marketing team at Overdrive Interactive.Key Responsibilities:Craft innovative digital marketing strategies for clients across various platforms, including website, social media, email, and search.Conduct in-depth market research to understand...
-
Digital Marketing Strategist
5 days ago
Étreux, Hauts-de-France, United States Overdrive Interactive Full timeAbout Overdrive Interactive:We are a Boston-based digital agency that sets the standard for what most agencies aspire to become in today's competitive landscape. Our unique blend of strategic, media, creative, and technical services drives us to innovate and push boundaries.Our mission is to provide the world's leading companies with cutting-edge online...
-
Digital Marketing Strategist
2 days ago
Étreux, Hauts-de-France, United States WuXi AppTec Full timeCompany OverviewThe Digital Marketing Director at WuXi AppTec leads all digital marketing initiatives from campaign creation to execution, ensuring seamless integration with all marketing functions. This role involves driving lead generation and pipeline growth through strategic digital efforts.This is a 100% remote position, requiring minimal...
-
Digital Marketing Leader
21 hours ago
Étreux, Hauts-de-France, United States SEMrush Full timeAbout Our TeamWe're a dynamic sales team at SEMrush, empowering businesses to thrive in digital marketing. With cutting-edge tools for SEO, Content, Data, Advertising, Analytics and more, we provide the tools, training, and support needed to exceed goals and grow your career.Our sales team is growing rapidly, with over 100% year-over-year growth. We're...
-
Marketing & Digital Experience Director
2 days ago
Étreux, Hauts-de-France, United States Schneider Electric USA, Inc in Full timeAs a Marketing & Digital Experience Director, you will play a key role in driving revenue-generating marketing initiatives and contributing to the growth of our Supply Chain Decarbonization (SCD) offer.The ideal candidate will possess a strong background in integrated marketing and at least 3 years of experience in B2B marketing, with a focus on...
-
Digital Marketing Strategist
1 day ago
Étreux, Hauts-de-France, United States iAdvize Full timeWe are seeking a Digital Marketing Strategist to lead our marketing efforts in the US. This role is pivotal in driving iAdvize's presence in the US market by creating impactful, multi-channel campaigns that align with our growth objectives and pipeline targets.This position requires a strong understanding of B2B marketing principles, including pipeline...
-
Étreux, Hauts-de-France, United States Vertex Pharmaceuticals Full timeJob OverviewWe are seeking a Digital HCP Marketing Associate Director to join our US Pain Business Unit.The ideal candidate will have extensive experience in digital non-personal promotion, leading complex cross-functional and agency workstreams, and driving stakeholder alignment across various levels.About the RoleThis role is responsible for developing...
-
Marketing Manager, Hematology Product Specialist
3 weeks ago
Étreux, Hauts-de-France, United States Servier Group Full timeServier Group is a Boston-based commercial-stage biopharmaceutical company launched by Servier in 2018. As a privately held organization, it uniquely positions itself to advance cutting-edge science, tackle underserved therapeutic areas, and put patients at the forefront of every strategic decision.About the RoleThe Senior Marketing Manager at Servier...
-
Digital Marketing Strategist
3 weeks ago
Étreux, Hauts-de-France, United States Elev8 Events Full timeJob Title: Digital Marketing StrategistWe are seeking a skilled Digital Marketing Strategist to join our team at Elev8 Events. This role will be responsible for developing and implementing effective digital marketing strategies to promote our travel services and drive customer engagement.The successful candidate will have a strong background in digital...
-
Executive Leader in Digital Transformation
4 days ago
Étreux, Hauts-de-France, United States Clear Point Consultants Full timeCultivate innovation and drive business success as an Executive Leader in Digital Transformation at Clear Point Consultants.This dynamic role requires expertise in direct-to-consumer (DTC) markets and proven commercialization success in the pharmaceutical or nutritional supplements sectors.Main Responsibilities:Develop technology strategies for CRM, ERP, and...
-
Digital Marketing Consultant
2 weeks ago
Étreux, Hauts-de-France, United States CoStar Realty Information, Inc. Full timeWe are looking for a highly skilled Digital Marketing Consultant to join our team at CoStar Realty Information, Inc. As a consultant, you will work closely with our clients to understand their marketing needs and develop customized solutions to drive their business forward.About the Role:Digital Marketing Strategy: Develop and implement digital marketing...
-
Digital Marketing Strategist
6 days ago
Étreux, Hauts-de-France, United States Veeva Systems, Inc. Full timeVeeva Systems, Inc. is a pioneering force in industry cloud solutions, empowering life sciences companies to accelerate therapy delivery to patients.We are one of the fastest-growing SaaS companies in history, having surpassed $2 billion in revenue in our last fiscal year with substantial growth potential ahead.Our company values revolve around Do the Right...
-
Digital Marketing Executive
19 hours ago
Étreux, Hauts-de-France, United States SEMrush Full timeAbout UsSemrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing.We've been developing our product for 16 years and have been awarded G2s Top 100 Software Products,...
-
Senior Director of Digital Patient Activation
21 hours ago
Étreux, Hauts-de-France, United States Vertex Pharmaceuticals Incorporated Full timeSenior Director of Digital Marketing:We are seeking an experienced and innovative Senior Director of Digital Marketing to join our team at Vertex Pharmaceuticals Incorporated. As a key member of our Hematology Business Unit, you will be responsible for developing and executing strategic digital marketing plans to engage patients and healthcare...
-
Étreux, Hauts-de-France, United States Pison Technology Full timeMarketing Technology StrategyPison is a cutting-edge company developing innovative consumer and healthcare products that leverage the power of the mind. Our neural biosensor and artificial intelligence software are opening up new possibilities for human health and wellness, enabling users to control their environment through gesture recognition. To support...