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Marketing Professional

2 months ago

Columbia South Carolina, United States Blanchard Machinery Company Full time
About the Role

Blanchard Machinery Company is seeking a highly skilled Marketing Specialist to join our team. As a Marketing Specialist, you will be responsible for managing all marketing needs of the division, leveraging competencies, resources within the organization, and external agencies.

Key Responsibilities
  • Manage all marketing needs of the division, leveraging competencies, resources within the organization, and external agencies.
  • Utilize data-driven expertise to design and implement marketing campaigns across various channels.
  • Partner with leadership to develop and execute marketing plans and strategies that drive results and meet deadlines and budgetary requirements.
  • Lead the development of new sales and/or marketing promotional support programs and materials, ensuring that materials are developed in a timely manner.
  • Ensure all content produced aligns with objectives, adheres to branding guidelines, and reflects accuracy.
  • Seek new ways to be competitive in the market.
  • Effectively communicate campaign details to relevant stakeholders and provide necessary employee training and tools when required.
  • Regularly conduct VOC and VOE surveys to gather valuable feedback and gain insights into customer needs and preferences.
  • Strategize and implement a well-structured quarterly awareness plan, highlighting key campaigns and events to increase brand visibility and engagement.
  • Manage and optimize the use of pre-paid credits for various marketing initiatives, ensuring cost-effective execution.
Requirements
  • Bachelor's degree in marketing, advertising, or similar discipline.
  • 2-5+ years of experience in developing and implementing advertising strategies.
  • Experience managing projects, clients, and deadlines.
  • Strong written and verbal communication skills.
  • Agency experience preferred but not required.