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Brand Marketing Lead

2 months ago

Saint Charles, Illinois, United States BULK LIFT INTERNATIONAL Full time
Job Overview

Position Title: Marketing Manager

Department: Sales

Reports to: VP of Sales

Location: Hybrid

About BULK LIFT INTERNATIONAL:

BULK LIFT INTERNATIONAL is a prominent provider of bulk transportation packaging solutions, recognized for its innovative approach in the industry. As a strategic investment, the company has expanded through the acquisition of leading firms in the bulk transportation packaging sector, establishing itself as a key player in delivering tailored packaging solutions to top-tier industrial clients across various sectors including food & beverage, chemicals, and materials.

Position Summary:

We are seeking a skilled and adaptable Marketing Manager to spearhead our marketing initiatives for a dynamic brand. The ideal candidate will possess a strong background in crafting and implementing marketing strategies while fostering brand development. This role requires a balance of hands-on marketing execution and strategic planning to align with the evolving needs of the organization.

Collaboration with our sales team is essential to enhance brand visibility across diverse platforms. Your role will be pivotal in representing our brand's voice, captivating our audience, and attracting new clientele.

Key Responsibilities:

  • Promote our offerings across various channels.
  • Lead our social media engagement strategy.
  • Design, execute, and assess marketing campaigns.
  • Support sales initiatives through presentations, meetings, and promotional materials.
  • Contribute to the planning and execution of sales meetings and promotional events.
  • Advertise our company and its services through multiple media outlets.
  • Develop articles for industry publications.
  • Gather and analyze customer feedback to inform sales and product strategies.
  • Create compelling marketing content for our website.
  • Distribute regular newsletters with updates about the company.
  • Oversee the corporate website and social media interactions, addressing client inquiries.
  • Network with industry professionals and potential clients to enhance brand recognition.
  • Perform additional duties as assigned.

Required Skills and Qualifications:

  • Proven experience in building and nurturing a brand.
  • Expertise in managing social media engagement.
  • Strong capability in directing and evaluating marketing campaigns.
  • Exceptional communication skills.
  • Adept at collaborating across various organizational functions.
  • Successful track record in enhancing brand awareness.
  • Experience in developing value propositions and brand identity.
  • Familiarity with B2B marketing strategies.
  • Self-motivated with the ability to manage complex projects in a dynamic environment.
  • Experience in supporting sales through presentations and marketing collateral.
  • Demonstrated success in formulating marketing plans and campaigns.
  • Ability to promote products and services across all platforms.

Education and Experience:

  • Bachelor's degree in Marketing, Communication, or a related field.
  • Hands-on experience with web content management systems.
  • Experience with marketing automation and CRM tools.
  • Strong knowledge of SEO and Google Analytics.
  • A minimum of 10 years in a Marketing Manager role or similar.
  • Experience in the packaging industry is preferred.
  • Background in B2B marketing or distribution is advantageous.

Physical Requirements:

  • Ability to sit for extended periods.