Digital Communications Specialist

10 hours ago


Cambridge, Massachusetts, United States EF Educational Tours Full time

Role Overview

The Digital Communications Specialist will work closely with the marketing team to develop and execute email marketing campaigns that drive customer engagement and conversion. The ideal candidate will have experience with email marketing automation platforms, a deep understanding of customer data, and a passion for creating personalized customer journeys.

Key Responsibilities

  • Work with marketing campaign managers to create email content that resonates with our target audience
  • Develop and maintain automated email journeys to nurture and engage customers
  • Partner with the data team to define email list segmentation and optimize campaign performance
  • Provide email best practices and propose test strategies for new campaigns

Requirements

  • 1-2+ years experience working with email marketing automation platforms
  • Basic knowledge of HTML and CSS, and SQL and/or Snowflake
  • Experience creating and managing email campaigns that utilize customer data
  • Strong project management, attention-to-detail, and organizational skills

Why EF Educational Tours?

At EF Educational Tours, we're passionate about creating immersive experiences that challenge biases, open minds, and pave the way for a more understanding world. Our team is dedicated to driving customer engagement and conversion through data-driven digital communications. If you're a collaboration-driven Digital Communications Specialist looking for a new challenge, we'd love to hear from you.



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