Retention Marketing Manager

1 month ago


Chicago, Illinois, United States Purple Carrot Full time
Job Title: Manager, Retention Marketing

We are seeking a highly skilled and experienced Manager, Retention Marketing to join our team at Purple Carrot. As a key member of our Marketing department, you will play a critical role in developing and executing retention strategies across email, push, SMS, and in-app messages.

About the Role

This is a unique opportunity to join a mission-driven organization that is passionate about plant-based eating. As a Manager, Retention Marketing, you will be responsible for leading the development and execution of recurring omnichannel campaigns to drive retention and increase LTV. You will work closely with cross-functional teams to build an engaging customer journey, leveraging data and events to inform program development and optimization.

Key Responsibilities
  • Develop and execute retention strategies across email, push, SMS, and in-app messages.
  • Lead the development and execution of recurring omnichannel campaigns to drive retention and increase LTV.
  • Work closely with cross-functional teams to build an engaging customer journey.
  • Own the testing roadmap for retention channels, delivering a test and learn agenda around customer segmentation, offer and creative formats.
  • Identify opportunities for audience segmentation to drive specific actions and enhance how we connect with customers.
Requirements
  • 6+ years B2C, DTC industry experience with a focus on campaign management.
  • Bachelor's degree in Marketing, Communications, or related field, or equivalent experience.
  • Demonstrated record of executing large-scale, complex, B2C email/sms/push/in-app campaigns.
  • Ability to translate strategy and vision into capability requirements for product/tech teams.
  • Experience developing actionable creative briefs and provided constructive feedback on creative work.
  • Braze experience and comfortability building campaigns utilizing html and liquid logic.
  • Experience designing and implementing A/B, holdout, and multivariate tests.
  • Comfortability using Google Analytics, Business Intelligence Tools, SQL.
What We Offer

We offer a competitive salary and benefits package, including medical, dental, vision, FSA, and life insurance. We also offer a matching retirement plan, unlimited paid time off, Purple Carrot box allowance, professional development, and the opportunity to work in collaboration with teammates who are passionate about food.

We are committed to a safe and inclusive work environment, free of discrimination based on race, color, religion, sex, gender identity or expression, sexual orientation, genetics, national origin, ancestry, age, medical condition, mental or physical disability, handicap, veteran status, or marital status.



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