Senior Marketing Strategist
7 days ago
Cesna is seeking a highly skilled Senior Marketing Specialist to drive our digital marketing initiatives and enhance our brand presence across various platforms.
Key Responsibilities- Digital Marketing Management: Oversee and update our digital channels, including Instagram, LinkedIn, Email Marketing, YouTube, and our website to ensure consistent brand communication.
- Influencer Relations: Manage and expand our influencer partnerships, currently in the contract phase with a new influencer.
- Creative Solutions: Develop and implement creative marketing and communication strategies tailored to market needs, including ideation for campaigns and creating assets such as blog posts, communication materials, and visual content.
- Customer Solutions: Develop and communicate solutions to enhance customer experience, such as improving our BIM Library and Product Application Page.
- Marketing Strategy Proposals: Propose and explore innovative marketing strategies, recently integrating Sample Orders into our Digital Marketing efforts.
- Market Research and Analysis: Conduct research with Architects & Designers (A&Ds), Builders, and our client base to gather insights and provide recommendations to the marketing team.
- Liaison Role: Act as a liaison between Distribution Sales Consultants (DSCs) and the Marketing team, ensuring smooth communication and collaboration.
- Print and Brand Assets: Create print materials such as banners and other brand assets.
- Supervision: Lead and mentor specialist marketing staff, providing guidance and oversight to ensure successful project execution and professional development.
- Communication: Strong verbal and written communication skills.
- Creativity: Ability to generate innovative ideas and solutions.
- Market Insight: Deep understanding of market trends and the industry landscape.
- Organization: Excellent organizational and planning skills.
- Technical Proficiency: Expertise in Photoshop, Illustrator, After Effects, and rendering skills.
- Design Knowledge: Interest in Interior Design and current design trends.
- Copywriting: Proficient in creating compelling copy for various marketing materials.
- Project Management: Experience with project management software will be advantageous.
- Insurance (Health, Vision, Dental)
- 401k (Matching)
- Relocation Support
- PTO
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