Senior Marketing Strategist

7 days ago


GA United States cesna Full time
Job Overview

Cesna is seeking a highly skilled Senior Marketing Specialist to drive our digital marketing initiatives and enhance our brand presence across various platforms.

Key Responsibilities
  • Digital Marketing Management: Oversee and update our digital channels, including Instagram, LinkedIn, Email Marketing, YouTube, and our website to ensure consistent brand communication.
  • Influencer Relations: Manage and expand our influencer partnerships, currently in the contract phase with a new influencer.
  • Creative Solutions: Develop and implement creative marketing and communication strategies tailored to market needs, including ideation for campaigns and creating assets such as blog posts, communication materials, and visual content.
  • Customer Solutions: Develop and communicate solutions to enhance customer experience, such as improving our BIM Library and Product Application Page.
  • Marketing Strategy Proposals: Propose and explore innovative marketing strategies, recently integrating Sample Orders into our Digital Marketing efforts.
  • Market Research and Analysis: Conduct research with Architects & Designers (A&Ds), Builders, and our client base to gather insights and provide recommendations to the marketing team.
  • Liaison Role: Act as a liaison between Distribution Sales Consultants (DSCs) and the Marketing team, ensuring smooth communication and collaboration.
  • Print and Brand Assets: Create print materials such as banners and other brand assets.
  • Supervision: Lead and mentor specialist marketing staff, providing guidance and oversight to ensure successful project execution and professional development.
Requirements
  • Communication: Strong verbal and written communication skills.
  • Creativity: Ability to generate innovative ideas and solutions.
  • Market Insight: Deep understanding of market trends and the industry landscape.
  • Organization: Excellent organizational and planning skills.
  • Technical Proficiency: Expertise in Photoshop, Illustrator, After Effects, and rendering skills.
  • Design Knowledge: Interest in Interior Design and current design trends.
  • Copywriting: Proficient in creating compelling copy for various marketing materials.
  • Project Management: Experience with project management software will be advantageous.
What We Offer
  • Insurance (Health, Vision, Dental)
  • 401k (Matching)
  • Relocation Support
  • PTO


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