Digital Marketing Director

6 days ago

Lakeville, Minnesota, United States Hearth & Home Technologies Full time
Job Title: Director, Digital Marketing

Hearth & Home Technologies is seeking a highly skilled Director, Digital Marketing to lead our digital transformation and drive business growth. As a key member of our marketing leadership team, you will be responsible for creating, leading, and executing our digital marketing strategy, focusing on evolving all digital experiences to be more intuitive, personalized, intelligent, and effective.

Key Responsibilities:
  • Develop and execute a digital marketing strategy that aligns with customer needs and accelerates business growth.
  • Collaborate with cross-functional teams to generate innovative digital solutions for products, services, and customer experiences.
  • Leverage our digital platforms and ecosystems to create industry-leading digital experiences.
  • Manage all strategy and implementation for website design and functionality.
  • Develop demand campaigns based on go-to-market plans and marketing best practices.
  • Drive customers and end consumers through a digital decision journey for B2B and B2C experiences.
  • Own consumer lifecycle marketing from awareness to acquisition to retention.
  • Lead development of inbound and outbound digital marketing strategies, tactical plans, and activities.
  • Manage advertising budget and optimized spending across crucial acquisition channels.
  • Lead a digital marketing team responsible for web experience, digital operations, demand gen, paid media, search optimization, marketing automation, and email.
Requirements:
  • Bachelor's degree or equivalent combination of education and experience.
  • 10 or more years of marketing programs experience, with a focus on omni-channel digital marketing management.
  • 5 or more years of direct management/team leadership experience in the digital space.
  • CRM and marketing automation experience preferred.
  • Demonstrated experience developing new processes and feedback loops across the digital stack.
  • Clear understanding and knowledge of website analytics tools (Google Analytics).
  • Proven expertise in UI/UX, mobile experience optimization, SEO, conversion rate optimization, customer journey mapping, digital advertising, and digital marketing strategy development.
  • Experience with 3rd party tools for site merchandising, reporting, A/B testing, email/marketing automation, and customer data.
  • Customer insights driven with experience understanding tools such as voice of the customer, customer journeys, and path to purchase to develop novel digital marketing strategy and campaign approaches.
  • Analytical mindset with ability to define, track, and report on leading campaign performance metrics and ROI.
  • Proven ability to drive change, influence stakeholders, and manage budgets.
  • Excellent written, oral, and group presentation skills, including the ability to articulate solutions in many formats.

Hearth & Home Technologies is an equal opportunity employer and does not discriminate on the basis of race, creed, color, sex, affectional or sexual orientation, gender identity or expression, gender, ethnicity, religion, national origin, ancestry, nationality, age, disability, marital status, veteran status, genetic information, or on any other basis prohibited by law.

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