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Brand Marketing Associate

2 months ago

Hawthorne, New York, United States Taro Pharmaceuticals Inc Full time
Job Description

Job Title: Brand Marketing Associate

Job Summary:

We are seeking a highly motivated and experienced Brand Marketing Associate to join our team at Taro Pharmaceuticals Inc. The successful candidate will be responsible for driving brand marketing initiatives, managing marketing plans and campaigns, and collaborating with cross-functional teams to achieve business objectives.

Key Responsibilities:

  • Develop and execute annual brand marketing plans to drive business growth and brand awareness
  • Manage marketing campaigns and initiatives to ensure timely and effective execution
  • Collaborate with cross-functional teams, including consumer insights, analytics, sales, and product development, to develop a thorough understanding of the category landscape and identify new opportunities to grow the business
  • Work closely with agency partners to ensure all marketing materials and campaigns meet brand standards and KPIs
  • Assist in testing and developing new brands and/or emerging markets
  • Drive annual brand planning process, including setting annual calendars, coordinating cross-functional activities, and managing timelines
  • Manage the effective execution of marketing plans and campaigns, including gathering, analyzing, and providing product, promotion, and creative recommendations
  • Deliver monthly brand reports to the internal team, analyzing data to develop hypotheses and share recommendations for improvement
  • Oversee integration of PR, digital, and social media strategies and initiatives to drive brand visibility and loyalty
  • Act as liaison between all relevant departments for Canada, including agency partners
  • Build marketing plans and campaigns focused on the US and Canada, working closely with Sr Manager Brand Marketing & Go to Market (GTM)
  • Ensure consistent brand positioning, style, and message across all touchpoints, ensuring messaging is within legal and regulatory requirements
  • Help translate the brand's vision at all touchpoints, partnering with DTC, CRM, Sales, Creative, etc. teams, including on packaging
  • Leverage consumer insights to gain consumer knowledge, monitor and report on market trends related to key industries to support key decisions and drive sales
  • Remain abreast of industry activity, trends, and maintain superb knowledge of the category and competitive landscape, providing recommendations based on analytics and insights
  • Monitor state of business, including distribution channels, brand share, promotional effectiveness, and category trends, as well as relevant competitive developments to further drive strategy of the brand
  • Write creative briefs, providing direction for all necessary marketing/creative materials produced internally or externally
  • Ensure consistent creative development, positioning, and execution of integrated campaigns
  • Assist Sr Manager, Brand Marketing & GTM in testing and developing new products and/or emerging markets
  • Lead cross-functional alignment on marketing assets for international partners

Requirements:

  • Bachelor's degree in Marketing or related field, required
  • 3+ years' experience in CPG marketing, Health & Beauty industry a plus
  • Excellent verbal and written communication skills, with proven problem analysis and problem-solving skills
  • Demonstrated expertise in brand strategy and brand development
  • Experience with omnichannel marketing, experience with DTC brands a plus
  • Formal presentation skills and organizational skills
  • Persuasiveness, pro-activity, and foresight to point out opportunities and risks to the business
  • Proficient with Excel, Word, and PowerPoint Microsoft
  • Ability to prioritize and manage multiple tasks simultaneously
  • Drive for results and leadership skills with the ability to deliver positive results in a team working environment with a diverse group of internal and external customers
  • Good self-initiative and the ability to manage workload with minimal supervision