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Seller Platform Marketing Strategist

2 months ago

Seattle, Washington, United States TikTok Full time

About the Team
This role involves overseeing product solutions and operational strategies for the Seller Outreach team at TikTok. The successful candidate will collaborate with various cross-functional partners within the e-commerce sector, including business, policy, product, and marketing teams. The focus will be on developing comprehensive product strategies and executing a roadmap that introduces innovative solutions for both internal and external stakeholders.


Key Responsibilities:

  • Conduct in-depth quantitative and qualitative market research to identify seller requirements and challenges related to our seller center and app.
  • Work alongside cross-functional teams, such as Product Management, Design, Data Science, and Engineering, to refine the product strategy and roadmap.
  • Assess and prioritize product needs based on return on investment and impact evaluations.
  • Engage in the product development lifecycle, reviewing various documents to ensure quality, and lead user acceptance testing to guarantee product excellence and an optimal user experience before launch.
  • Plan and implement go-to-market strategies, including product documentation, training for internal stakeholders, activation plans for target audiences, and tools for operational support.
  • Oversee the educational content for the seller center in collaboration with cross-functional teams, enhancing the quality of the content.
  • Track key performance indicators for products, perform gap analyses, and drive initiatives for product enhancements.

Minimum Qualifications:
- At least 5 years of experience in product marketing and strategy within the internet sector.
- Experience in e-commerce, B2B, and managing business education content is advantageous.
- Demonstrated ability to influence product development and strategy through market insights, both quantitative and qualitative.
- Exceptional communication and teamwork abilities, adept at navigating global organizational structures and aligning goals with cross-functional teams.
- Strong analytical capabilities with a proactive approach, comfortable with setting ambitious objectives, evaluating the current state, planning actionable steps, executing rapid iterations, and continuously improving.
- A Bachelor's degree is mandatory.


Preferred Qualifications:
- A genuine enthusiasm for content and shopping.
- A Master's degree in relevant fields (such as Computer Science or MBA) is preferred.