Data Analytics Manager

3 weeks ago

New York, New York, United States IPG Mediabrands Full time
Job Summary

We are seeking a highly skilled Data Analytics Manager to join our team at IPG Mediabrands. As a key member of our Analytics, Decision Sciences, and Research team, you will be responsible for overseeing measurement, insights, and performance optimization deliverables for our clients.

The ideal candidate will have a strong understanding of advertising measurement and analytics, with the ability to provide meaningful insights to clients and internal teams. You will work closely with internal and client stakeholders to develop measurement plans, establish campaign performance benchmarks, and manage dashboards and insights programs.

Key Responsibilities:

  • Ownership of ongoing analytics and measurement programs for media planning and investment solutions
  • Development of measurement plans, including establishing campaign performance benchmarks and media goals
  • Management of dashboards and insights programs across campaigns, competitive intelligence, and audience analytics
  • Ownership of brand health survey research programs, including coordination with external measurement partners
  • Client communication, including reporting, requests, and questions

Requirements:

  • Strong understanding of advertising measurement and analytics
  • Experience developing insights from third-party ad serving and digital analytics tools
  • Proven ability to digest and explain complex ideas to diverse stakeholders
  • General programming experience (SQL, Python, Excel VBA, etc.)
  • High proficiency in Microsoft Office suite (Excel, PowerPoint)

We offer a competitive Total Rewards package, including medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program, and paid family benefits. We also offer discretionary time off days, company-wide Appreciation Weeks, and Wellness Days.

Salary Range: $90,000-$110,000 USD

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