Data Analytics Manager
4 weeks ago
Job Summary
We are seeking a highly skilled Data Analytics Manager to join our team at IPG Mediabrands. As a Data Analytics Manager, you will be responsible for overseeing measurement, insights, and performance optimization deliverables for our clients.
Key Responsibilities
- Ownership of ongoing analytics and measurement programs for media planning and investment solutions
- Work with internal and client stakeholders to develop measurement plans, including establishing campaign performance benchmarks, media goals, and statistical frameworks
- Manage dashboards and insights programs across campaigns, competitive intelligence, and audience analytics using the UM Audience Measurement Platform
- Ownership of brand health survey research programs, including insights development, presentations, and optimization recommendations, in coordination with external measurement partners
- Responsible for client communication, including reporting, requests, and questions
- Manage timelines for dashboards and other client insights deliverables
Requirements
- Strong understanding of advertising measurement and analytics, with the ability to provide meaningful insights to clients and internal teams
- Experience developing insights from third-party ad serving and digital analytics/attribution tools, such as DoubleClick, Adobe Analytics, Google Analytics, and Visual IQ
- Proven ability to digest and explain complex ideas to diverse groups of stakeholders, including data visualization/dashboards using tools like Tableau and Datorama
About IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group. We manage over $47 billion in marketing investment globally on behalf of our clients across our full-service agency networks, UM, Initiative, and Mediahub, and through our award-winning specialty business units. Our clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors.
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