Senior Manager, Editorial-ETS

2 weeks ago


Paterson, New Jersey, United States Walmart Full time
Senior Manager, Editorial-ETS

As a Senior Manager, Editorial-ETS, you will play a critical role in shaping the creative vision and editorial strategy for our customers' online shopping journey. You will lead the concepting and development of best-in-class inspirational trend and editorial content for the ETS businesses, driving onsite customer perception, click thru, conversion, and content quality.

Key Responsibilities:
  • Lead the content strategy for a total SBU (Single Business Unit) using business data and customer insights to tell a cohesive story and create a seamless customer experience.
  • Tell a story across multiple marketing touchpoints, identifying key stories and corresponding assets that can transcend across site, email, and social to drive maximum sales driving impact.
  • Participate in a weekly social listening session to understand and optimize emerging social trends on site and work closely with the Social Media Center of Excellence to translate ETS content on our site and social platforms.
  • Leverage data to optimize the content strategy, setting goals, measuring success, and continually refining our content mix and strategy.
  • Advise on and partner with various internal teams to improve processes, identify opportunities, and scale best practice and governance, driving continual assessment and improvement of content strategy direction and execution.
  • Operate with excellence, landing the fundamentals and creating and helping scale efficiency and best-in-class workflows, processes, and timelines, embedding operational excellence into everything you do and developing associates on the team to increase capabilities and enhance skills, knowledge, and performance.
Requirements:
  • Bachelor's degree in business or related field or equivalent experience.
  • 7-10 years related experience in Creative, Editorial, or Content Marketing or related field.
  • Experience in consumer-focused eCommerce environment.
  • Strong customer obsession focused on building the right site experience for our customer.
  • Creative and analytical, able to comfortably leverage data to inform creative strategy.
  • Ability to set clear objectives and performance measures.
  • Demonstrated ability to work as part of a cross-functional team and willingness to take on responsibilities outside primary job description when necessary.
  • Assertive, adaptable, and demonstrates initiative in a fast-paced environment with competing priorities.

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