Marketing Coordinator
5 days ago
{"Responsibilities": {"Marketing": {"• Develop and maintain web site": "Create and update our online presence to showcase our homes and community.", "• Manage social media, email marketing campaigns and blog posts": "Engage with our audience through various digital channels to build brand awareness and drive sales.", "• Prepare and distribute monthly newsletter": "Design and send a monthly newsletter to our subscribers highlighting our latest developments and promotions.", "• Develop and maintain product literature": "Create and update marketing materials such as brochures, flyers, and price lists.", "• Price List": "Maintain accurate and up-to-date pricing information for our homes.", "• Maps": "Create and update maps of our community and surrounding areas.", "• Floor plans": "Develop and maintain accurate and up-to-date floor plans for our homes.", "• Features list": "Create and update a list of features and amenities for our homes.", "• Design and order signs, banners, etc.": "Create and order visual materials such as signs, banners, and flags to promote our brand.", "• Develop and implement other marketing programs": "Design and execute additional marketing initiatives to drive sales and engagement.", "Customer Service": {"• Main point of contact for Contract-to-Close activities including": "Serve as the primary point of contact for customers from contract to close.", "• Work with customers on selections and change orders": "Collaborate with customers to ensure their selections and changes are accurately reflected in their home.", "• Ensure construction has correct selections information on timely basis": "Verify that construction teams have accurate and up-to-date information about customer selections.", "• Coordinate inspections, walk-throughs, closings, etc.": "Schedule and coordinate inspections, walk-throughs, and closings with customers and construction teams.", "• Follow-up (gift basket or plant?)/surveys after closing (develop survey)": "Follow up with customers after closing to ensure their satisfaction and gather feedback.", "Other": {"• Sales Support": "Provide support to the sales team to drive sales and engagement.", "• Work with Sales to develop messaging and marketing strategy": "Collaborate with the sales team to develop effective messaging and marketing strategies.", "• Manage CRM system and automated follow-up programs (e-blasts, newsletters, personalized emails, etc.)": "Maintain and update our CRM system to ensure accurate and timely follow-up with customers.", "• Weekend Open Houses": "Assist with planning and executing weekend open houses to drive sales and engagement.", "• 1.Ensure signs and literature are available for open houses": "Ensure that all necessary visual materials are available for open houses.", "• 2.Report on traffic and prospects on Monday afternoon": "Provide a report on traffic and prospects from open houses.", "• Provide other support, as needed": "Provide additional support to the sales team as needed.", "• Market research": "Conduct market research to identify trends and opportunities.", "• Supply/Demand analysis": "Analyze supply and demand to inform marketing and sales strategies.", "• iCompetitive analysis": "Conduct competitive analysis to identify areas for improvement.", "• Attempt to identify trends in products, locations, customer preferences, etc.": "Identify trends and opportunities in the market.", "• Land acquisitions": "Assist with land acquisitions to support future development.", "• Learn to prepare land purchase contracts": "Develop skills to prepare land purchase contracts.", "• Help develop and implement a more systematic approach to land acquisitions": "Collaborate with the President to develop a more systematic approach to land acquisitions.", "• Land acquisition is managed directly by the President": "Note: Land acquisition is managed directly by the President.", "Qualifications": {"• The successful candidate must have excellent verbal and written communications skills": "The ideal candidate will have excellent communication skills.", "• A background ns customer service or hospitality is a plus": "Customer service or hospitality experience is a plus.", "• Bachelor's degree is preferred but not required": "A bachelor's degree is preferred but not required.", "• The successful candidate must be tech-savvy and proficient in Word, Excel, Powerpoint, graphic design software such as Canva, In Design and/or Adobe Illustrator and social media applications": "The ideal candidate will be tech-savvy and proficient in various software applications.", ""}}
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