Cannabis Brand Growth Strategist

4 days ago


Pacific Grove, California, United States Hyroad Full time

About Hyroad

Hyroad is a California-based sales, services, and logistics agency in the cannabis industry.

We bridge the gap between our brand partners and retailers by providing retail sales, marketing, service, and logistics solutions.

Job Overview

This role combines a deep understanding of the California cannabis retail landscape with strong communication and analytical skills to drive growth for our brand partners.

Responsibilities

  • Possess a strong background in cannabis sales with a deep understanding of what works within the current California cannabis retail landscape.
  • Leverage this knowledge to implement effective strategies that align with brand partner goals.
  • Act as a key driver and quarterback within the organization, influencing and collaborating across all aspects of Hyroad.
  • Handle challenging conversations with brand partners regarding strategy, execution, and performance.
  • Communicate effectively through excellent oral and written communication skills.
  • Build and maintain trusting relationships with assigned brand partners to ensure alignment and mutual success.
  • Develop and drive strong brand strategies, secure buy-in, and execute impactful projects for assigned brands.
  • Manage inventory and demand planning, sales projections, gap tracking, budget allocation, and achievement of revenue, distribution, and share goals.
  • Prepare and present brand strategies, execution plans, and performance reviews both internally and externally.
  • Collaborate cross-functionally to drive sales-focused projects across the organization.
  • Share accountability for meeting brand partner revenue, distribution, and market share goals.
  • Conduct business and competitive analysis to provide actionable feedback and recommendations to sales and execution teams.
  • Establish standards for retail merchandising, budtender education, incentives, and demo programs for brand partners.
  • Regularly review brand partner criteria execution and develop strategies for improvement.
  • Support transitions for new brand partners and lead strategies for launching new products.
  • Conduct regular visits to diverse cannabis retailers to stay informed on the evolving retail environment.
  • Develop, refine, and improve organizational and brand partner Standard Operating Procedures (SOPs).
  • Maintain a sales-first approach in all responsibilities to prioritize revenue-driving activities.

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Flexible schedule
  • Car mileage allowance
  • Company laptop
  • Phone allowance
  • Unlimited PTO
  • Equity compensation (profits interest)

Requirements

  • 2+ California Cannabis industry brand sales-to-dispensary experience REQUIRED
  • 2+ years experience managing teams REQUIRED
  • Google Suite: slides, sheets, docs, email, calendar, forms required
  • CRM experience a plus

Pay

$100,000-$120,000 per year

Location

Remote position, must be able to drive for extended periods of time.



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