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Senior Creative Strategist
1 month ago
We're seeking a seasoned Associate Creative Director to lead our strategic planning, writing, and ideation efforts for social, digital, and 360° campaigns. As a key member of our team, you'll balance entertainment and traditional brand marketing while guiding teams of strategists, writers, and community managers.
Key Responsibilities- Develop holistic campaign strategies to guide creative direction and communication.
- Concept and ideate across social, digital, and experiential applications.
- Lead campaign writing efforts, including tone of voice, copy, and community management direction.
- Oversee presentation development for new business pitches, focusing on strategic, conceptual, and written efforts.
- Collaborate with creative and account leads to ensure efficient and effective production.
- Provide thoughtful feedback to team members to ensure strategic and creative expectations are met.
- Lead brainstorms and guide our thoughts on social, digital, experiential, and partnership concepts.
- Partner with clients on creative and strategy discussions, leading calls and answering questions.
- Work closely with designers and editors to implement strategic and creative narratives.
- Foster exceptional work across writing, ideas, and design.
- Drive innovation through research and sharing of relevant work, industries, and fields.
- Guide and mentor team members to develop their strengths and careers.
Watson is a multidisciplinary team of makers, thinkers, and doers collaborating with top entertainment studios and brands. We create immersive stories, campaigns, and content with a focus on craft and conversation.
With over 15 years of experience, we've dedicated ourselves to thoughtful design and copy, and an ongoing search for ideas that spark discussion. We strive to break conventions and push the boundaries of our industry, tools, and platforms to create work that's noticed, valued, and discussed.
Our work spans AV, digital, social, print, experiential, and OOH for brands like A24, Amazon, Disney, FX, Mattel, WB, and more.
Watson is independently-driven, creatively-led, and minority-owned.