Director of Global Demand Generation

1 week ago

Denver, Colorado, United States Rocket Software Full time
Global Demand Generation Director

Rocket Software is seeking a highly experienced and results-driven Director of Global Demand Generation to lead our global demand generation strategy and drive pipeline growth, customer acquisition, and revenue.

Key Responsibilities:

  1. Develop and lead the global demand generation strategy to drive pipeline growth, customer acquisition, and revenue.
  2. Collaborate closely with regional marketing teams (EMEA, AMER, APAC) to ensure a scalable, cohesive, and data-driven approach to demand generation.
  3. Partner with the content, product marketing, and field marketing teams to create compelling messaging and offers that drive customer engagement and conversions.
  4. Lead and mentor a centralized demand generation team, including global campaign managers and marketing operations specialists.
  5. Provide strategic direction and day-to-day oversight of campaign planning, execution, and optimization.
  6. Foster a culture of innovation, collaboration, and continuous improvement within the team.

Requirements:

  1. 10+ years of experience in demand generation or growth marketing, preferably in an enterprise software company; including at least 5 years in a senior leadership role.
  2. Proven track record of driving significant pipeline growth and revenue, through multi-channel demand gen campaigns in a B2B environment; Familiarity with account-based marketing (ABM) strategies.
  3. Experience working for a global company, with an understanding of regional marketing needs and cultural nuances (EMEA, AMER, APAC).
  4. Strong knowledge of marketing automation platforms (Marketo, Pardot, etc.), CRM systems (Salesforce), and analytics tools.
  5. Demonstrated experience in collaborating with sales teams and aligning marketing strategies with sales objectives.
  6. Excellent leadership and team management skills, with experience leading a globally distributed team.
  7. Analytical mindset with strong data-driven decision-making skills.
  8. Outstanding communication and interpersonal skills, with the ability to build strong relationships with cross-functional teams and senior leadership; experience marketing to technical and C-level audiences (CTO, CIO, CISO) is ideal.

What We Offer:

  1. Extensive paid time off programs (paid holidays, sick, and unlimited vacation time)
  2. Healthcare coverage options to fit you (and your family's) needs
  3. Retirement savings, with matching contributions by Rocket Software
  4. Life and disability coverage
  5. Leadership and skills training opportunities
  6. Two paid work days for off-site training

Rocket Software is an equal opportunity employer and is committed to creating a diverse environment. We are proud to be an EOE M/F/Vet/Disability employer.

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