Ecommerce Product Syndication Specialist

1 week ago


Mequon, United States DHI CORP Full time

About DHI CORP

Job Title:

Ecommerce Product Syndication Specialist

About the Role:

We are seeking a highly skilled Ecommerce Product Syndication Specialist to join our team at DHI CORP. The successful candidate will be responsible for owning and managing the development and syndication of product content to develop and optimize our ecommerce product pages.

The role involves using the Salsify Product Information Management tool, orchestrating a team of content and data creators and activators, and ensuring timely completion of Salsify workflows, communication of issues, and syndication of products to retailers' portals and our ERP.

Key Responsibilities:
  1. Own end-to-end Salsify accuracy, completeness, utilization, maintenance and automation; Serve as the owner and point person regarding product content/data, workflows and channels in Salsify
  2. Ensure the timely completion of Salsify workflows, communication of issues, and syndication of products to retailers' portals and our ERP
  3. Manage content syndication in onboarding new syndication channels, updating existing channels, overall ecommerce content delivery, and auditing of all delivered content and assets
  4. Set up, map and ensure proper formatting of content data in Salsify
  5. Set up and maintain workflows (including new dynamic workflows)
  6. Develop key proofing and quality assurance measures
  7. Understand and act on retailer specific requirements and change requests
  8. Conduct content audits and gap analysis, determining ways to improve content quality and efficiency
  9. Partner with Sales, Marketing and Creative teams on the development of processes and solutions to optimize the syndication of product content through Salsify
  10. Regularly look for improvement opportunities and communicate those to the appropriate teams
  11. Collaborate with teams on the development of business processes and solutions to meet sales needs and ecommerce best Practices, including A+/enhanced content
  12. Utilize Salsify reporting and other methods to report on content creation, delivery and performance
  13. Build and deploy digital catalogs and materials necessary for viewing product assortment and attribution
  14. Provide systems expertise in setting up inbound/outbound data feeds, gap analysis documents, syndication channel audits, and Retailer .com API integrations
  15. Develop product and category expertise to drive continual improvement

Requirements:
  1. Bachelor's degree in business, marketing, communications or related field preferred
  2. Extensive experience with and knowledge of the Salsify Product Information Management tool (minimum 2 years)
  3. Strong knowledge and understanding of ecommerce sales channels, portals and processes
  4. Experience managing a company ecommerce website preferred
  5. Experience in ecommerce sales of consumer products preferred
  6. Demonstrated ability to analyze and execute product and channel strategies
  7. Understanding of demand generation techniques to drive sales, including content, reviews, promotions, advertising, email and social media
  8. Familiarity with key performance indicators of content, sales and demand generation success
  9. Exceptional time management and communication skills, with keen attention to detail
  10. Understanding of how to track, measure and report activity, and turn those measurements into insights that can be used to improve practices
  11. Ability to manage projects and collaborate with various other people to efficiently accomplish tasks
  12. Desire to continually learn, as well as create and improve processes and results
  13. People management skills and team leadership, with particular emphasis on the development of employees
  14. Clear focus on the consumer (end user) experience and satisfaction

Salary Estimate:

$100,000 - $120,000 per year.



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