Marketing and Brand Strategist for Cannabis Tech Startup

4 days ago


Los Angeles, California, United States Sorting Robotics Full time

Job Title: Marketing and Brand Strategist for Cannabis Tech Startup

About Us:

Sorting Robotics is a pioneering cannabis tech startup that's revolutionizing the industry with our innovative robotics solutions.

About the Role:

We're seeking a highly skilled Marketing and Brand Strategist to join our team and drive the growth and success of our brand in the cannabis tech space.

Responsibilities:

  • Develop and Execute Marketing Strategies: Create and implement effective marketing plans to increase brand awareness, drive sales, and establish thought leadership in the cannabis tech industry.
  • Market Research and Analysis: Conduct thorough market research and analyze competitor activities to identify opportunities and stay ahead of the competition.
  • Brand Management: Develop and maintain a strong brand identity across all marketing channels, including social media, content marketing, and advertising.
  • Campaign Execution: Plan, execute, and measure the effectiveness of marketing campaigns, ensuring alignment with business objectives.
  • Team Collaboration: Work closely with cross-functional teams to ensure seamless execution of marketing initiatives and achieve overall business goals.
  • Performance Monitoring: Track key performance metrics to assess campaign effectiveness and make data-driven decisions to optimize future marketing efforts.

Requirements:

  • Bachelor's Degree: In Marketing, Business, or a related field.
  • Experience: Minimum 5 years of experience in marketing, preferably in the cannabis industry.
  • Skills: Proven track record of developing and executing successful marketing campaigns, strong knowledge of digital marketing strategies and tactics, experience with social media management and content creation.
  • Compensation: $80K-$100K + Equity + Full Benefits, including Health Care Plan, Retirement Plan, Paid Time Off, Training & Development, Free Food & Snacks, Wellness Resources, and Stock Option Plan.


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