Brand Marketing Strategist
6 days ago
About Parachute Home
We believe that when we take care of our home, it takes care of us. Home is an extension of the self, offering a sense of belonging and welcoming all with ease and warmth.
Our mission at Parachute Home is to responsibly create essential, lasting items that transform a house into a true home. We are passionate about delivering exceptional products that bring comfort and joy to our customers.
Your Role as Brand Marketing Strategist
You will be responsible for shaping and executing brand initiatives that drive growth and engagement. This includes managing influencer and brand ambassador programs, developing social media strategies, and collaborating with cross-functional partners to execute Parachute's overall brand and marketing strategy.
Key Responsibilities:
- Manage influencer and brand ambassador programs, including strategy, budgeting, outreach, and day-to-day communication
- Measure and track influencer campaign ROI, including engagement rates, sales lift, and brand awareness metrics
- Monitor social media metrics to assess campaign effectiveness
- Develop brand messaging on special initiatives, quarterly messaging, partnerships, and collaborations in collaboration with the Creative team
- Field inbound and outbound partnership and collaboration communications with B2B partners
- Collaborate with the Merchandising team to understand product and category priorities
- Liaise with PR teams in support of brand initiatives and sample shipping
- Develop social media tactics from concepts to execution to calendaring
Requirements:
- 3-5 years working with influencers
- Impeccable written and verbal communication skills
- Strong organizational, planning, problem-solving, and decision-making skills
- Degree in marketing or related field, or equivalent experience
- Ability to work fast and multitask
- Ability to work effectively in a team environment as well as independently
Benefits:
- Free bedding and $300 worth of free product per year
- Health, dental, and vision benefits with 100% employee coverage offering
- Flexible vacation packages
- 401k
- Competitive salary: $110,000 - $130,000 per year (market-based pay)
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