Associate Director, CRM Audience and Martech Activation

3 weeks ago


Framingham, Massachusetts, United States Bose Full time

The Associate Director of CRM Audience and Martech Activation will lead the development and execution of CRM platform and audience development to drive customer engagement, retention, and revenue growth targets. This role is responsible for overseeing CRM operations, loyalty initiatives, audience maturity, data science models, and cross-functional collaboration to enhance the customer experience.

Key Responsibilities:

  • Oversee all CRM & Loyalty platforms, tools and the audience strategy to deliver on shared goals for customer engagement, revenue and lifetime value
  • Own and develop new ways to mature and automate audience segmentation and orchestration with Bose CDP, ESP and other Martech tools
  • Manage and optimize CRM systems and tools to support data-driven marketing and personalized customer experiences
  • Work closely with IT and other departments to ensure smooth integration of CRM platforms and data systems

Requirements:

  • Min 15 years digital marketing
  • Min 5 years working on CRM or Loyalty operations and activation
  • BA required (Business, marketing)
  • Experience with Adobe suite (campaign, target, Analytics) and SFMC including Loyalty Manager
  • Experience in audience segmentation
  • Experience with global email management and site optimization


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