Associate Director, CRM Audience and Martech Activation
3 weeks ago
The Associate Director of CRM Audience and Martech Activation will lead the development and execution of CRM platform and audience development to drive customer engagement, retention, and revenue growth targets. This role is responsible for overseeing CRM operations, loyalty initiatives, audience maturity, data science models, and cross-functional collaboration to enhance the customer experience.
Key Responsibilities:
- Oversee all CRM & Loyalty platforms, tools and the audience strategy to deliver on shared goals for customer engagement, revenue and lifetime value
- Own and develop new ways to mature and automate audience segmentation and orchestration with Bose CDP, ESP and other Martech tools
- Manage and optimize CRM systems and tools to support data-driven marketing and personalized customer experiences
- Work closely with IT and other departments to ensure smooth integration of CRM platforms and data systems
Requirements:
- Min 15 years digital marketing
- Min 5 years working on CRM or Loyalty operations and activation
- BA required (Business, marketing)
- Experience with Adobe suite (campaign, target, Analytics) and SFMC including Loyalty Manager
- Experience in audience segmentation
- Experience with global email management and site optimization
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Framingham, Massachusetts, United States Bose Full timeAt Bose, we're passionate about harnessing the power of sound to create magical experiences for our customers. As the Associate Director, CRM Audience and Martech Activation, you'll play a key role in driving customer engagement, retention, and revenue growth targets.The ideal candidate will have a proven track record of managing CRM platforms, loyalty...
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Associate Director, CRM Audience Strategy
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Framingham, Massachusetts, United States Bose Full timeJob Description:The Associate Director of CRM Audience and Martech Activation will lead the development and execution of CRM platform and audience development to drive customer engagement, retention, and revenue growth targets. This role is responsible for overseeing CRM operations, loyalty initiatives, audience maturity, data science models, and...
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Associate Director, CRM Audience
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