Associate Director, CRM Audience and Martech Activation

4 weeks ago


Framingham, Massachusetts, United States Bose Full time

At Bose, we're passionate about harnessing the power of sound to create magical experiences for our customers. As the Associate Director, CRM Audience and Martech Activation, you'll play a key role in driving customer engagement, retention, and revenue growth targets.

The ideal candidate will have a proven track record of managing CRM platforms, loyalty programs, and executing personalized marketing campaigns. Key responsibilities include overseeing CRM operations, loyalty initiatives, audience maturity, data science models, and cross-functional collaboration to enhance the customer experience.

Key Responsibilities:
  • Develop and execute CRM platform and audience development strategies to drive customer engagement and retention
  • Manage and optimize CRM systems and tools to support data-driven marketing and personalized customer experiences
  • Work closely with IT and other departments to ensure smooth integration of CRM platforms and data systems
  • Launch newly developed loyalty program on new technology across website and app experiences
  • Continuously analyze and refine loyalty program offerings to meet customer needs and business objectives
  • Monitor program performance and customer behavior to identify opportunities for improvement and innovation
  • Leverage customer data and analytics to inform CRM and loyalty strategies
  • Develop and track KPIs to measure the effectiveness of CRM campaigns and loyalty initiatives
  • Partner with marketing, product, sales, and customer service teams to align CRM and loyalty strategies with broader business initiatives
Requirements:
  • Minimum 15 years of digital marketing experience
  • Minimum 5 years of experience working on CRM or loyalty operations and activation
  • BA required (Business, Marketing)
  • Experience with Adobe suite (Campaign, Target, Analytics) and SFMC including Loyalty Manager
  • Experience in audience segmentation
  • Experience with global email management and site optimization


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