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Senior Marketing Executive

2 months ago

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Job Overview

Position: Senior Director - Marketing

The Senior Director - Marketing is tasked with the comprehensive oversight of an organization's marketing and promotional strategies, alongside the management of sales initiatives. This pivotal role is essential for driving the growth of the company, encompassing responsibilities that span from creative direction to strategic business planning.

Reporting directly to the CEO, the primary objective of the Senior Director - Marketing is to enhance revenue through strategic leadership in marketing efforts. This includes leveraging market research, data analytics, brand management, marketing communications, advertising, and public relations. Additionally, the role encompasses sales management, business development strategies, marketing channel oversight, and optimizing client services.

The Senior Director - Marketing is responsible for ensuring that the organization's messaging is effectively communicated across various channels to targeted audiences, thereby achieving sales goals. This involves exploring innovative ways to disseminate messages, particularly through digital platforms, community engagement, video content, and social media channels.

Compensation:

$100,000 - $150,000 annually plus performance incentives

Key Responsibilities:
  • Strategic Marketing Development: Formulate and execute a detailed marketing strategy that fosters significant growth, far exceeding current revenue levels.
  • Enhance Direct Response Marketing initiatives to establish leadership within the Atlanta Metro area and throughout Georgia.
  • Conduct thorough market analysis to identify target demographics and gain insights into the legal landscape relevant to our practice areas.
  • Create a compelling brand narrative that resonates with our intended audience.
  • Oversee daily marketing operations and business development activities.
  • Lead, mentor, and evaluate a results-driven marketing team.
  • Guide attorneys and paralegals in effective business acquisition techniques.
  • Design and implement marketing campaigns across diverse channels, including digital (SEO, PPC, social media), content marketing, traditional media (print, radio), and community outreach.
  • Manage and regularly update marketing performance dashboards.
  • Utilize data analytics to assess marketing effectiveness and optimize campaigns for improved ROI.
  • Provide bi-weekly updates to the Firm's CEO.
  • Engage as a member of the Firm's Leadership Team and participate in regular meetings with the CEO.

Lead Generation System Management:

  • Oversee the creation and enhancement of a lead generation system that captures qualified prospects through various channels.
  • Analyze lead generation systems and provide actionable insights to the Firm's leadership.
  • Develop nurturing campaigns aimed at converting leads into clients.
  • Collaborate closely with the sales team to ensure seamless transitions from lead generation to client acquisition.

Public Relations and Communications Leadership:

  • Craft and implement a public relations strategy to elevate the firm's reputation and visibility.
  • Secure media coverage for the firm's attorneys in local and regional outlets.
  • Oversee the firm's online presence, including website management and social media strategies.
  • Manage communication strategies for the Firm's charitable organization.
  • Prepare and distribute press releases and other communication materials.

Marketing and Business Development Integration:

  • Manage marketing initiatives at the forefront of the sales process.
  • Establish broad awareness of the Firm among clients and referral sources.
  • Develop and implement a successful lead conversion strategy.

Client Intake Team Leadership:

  • Supervise and mentor the client intake team, setting performance objectives and sales strategies.
  • Monitor sales performance and client conversion rates, identifying areas for enhancement.
  • Ensure effective collaboration between marketing and client intake teams.
  • Conduct performance evaluations and manage team dynamics in partnership with the Firm's leadership.

Staying Current with Marketing Trends:

  • Continuously research and adopt new marketing technologies and strategies to maintain a competitive edge.
  • Participate in industry conferences and workshops to stay informed on the latest trends in legal marketing.

Budget Oversight:

  • Develop and manage the marketing budget, ensuring optimal resource allocation across initiatives.
  • Track and report on marketing expenditures.
Qualifications:
  • Demonstrated success in implementing the skills and achieving the results outlined in this description.
  • Bachelor's degree required; advanced degree in marketing or business (MBA preferred).
  • 3-5 years of leadership experience.
  • 10+ years of experience in marketing and/or business development within a law firm or related field, with a proven record of contributing to growth.
  • Comprehensive knowledge of marketing principles, brand management, and service delivery.
  • Strong grasp of digital marketing principles (SEO, PPC, social media) and content marketing strategies.
  • Experience with lead generation and sales processes.
  • Exceptional communication, writing, and public relations capabilities.
  • Familiarity with data analytics and marketing automation tools.
  • Proactive problem-solving skills.
  • In-depth understanding of evolving market dynamics.
  • Outstanding leadership and team management abilities.
  • Capacity to work independently and juggle multiple priorities.
  • Results-oriented with a focus on data-driven decision-making.
  • Passionate about client advocacy and demonstrating an entrepreneurial spirit.
About T. Madden & Associates, P.C.

T. Madden & Associates, P.C. is a personal injury law firm located in Atlanta, Georgia, specializing in cases involving motor vehicle accidents, catastrophic injuries, and wrongful death. Our diverse and dedicated team is committed to delivering exceptional legal services while fostering a collaborative and positive work environment. As we continue to grow, we are seeking a passionate and results-driven Senior Director - Marketing to spearhead our marketing, public relations, communications, and sales initiatives.

We offer comprehensive health, dental, and vision insurance, along with a 401(k) plan and a competitive base salary.