Senior Paid Media Strategist

4 weeks ago

Étreux, Hauts-de-France, United States Welocalize Full time

Job Responsibilities:

A Senior Paid Media Strategist is responsible for leading the strategy and implementation planning for customers within a squad. Managing the delivery of customer work by mid- and junior-level squad members, a Senior Paid Media Strategist will be responsible for ensuring the work we are delivering for customers is meeting objectives and driving innovation with paid media. Seen as a thought leader, Senior Paid Media Strategists will be an advocate for evolving best practices and improving our offering across platforms.

Main Tasks & Responsibilities:

  • Lead the strategy and implementation planning for customers within the squad
  • Assist in the production of insights decks for use across Sales, Marketing and Account Management
  • Support new business efforts with Sales and add-on efforts with Account Management to maximise our chance of winning
  • Proactively manage the delivery of work by mid- and junior-level squad members
  • Proactively spot opportunities for growth of squad customer set
  • Own senior internal relationships and communicate technical subjects effectively
  • Management of resources across our enablement function, where appropriate
  • Own senior client stakeholder relationships
  • Commercial responsibility for revenue growth within the squad client set
  • Support the wider business by contributing to e.g. knowledge shares, a specialism, pitch decks, insights decks etc., outside of your Squad

Key Competencies:

  • Retain all relevant certifications
  • Assist Squad Lead with resource management and planning for customers within the squad, planning resource effectively around profitability, delivery and peaks in workload alongside Squad Lead
  • Deep understanding of squad customers and able to step in with escalations
  • Work with Squad Lead, Enablement and Account Management to define client strategies
  • Identify knowledge gaps and effectively plan solutions
  • Mentoring and tutoring of junior/mid-level squad members, for example on technical training or becoming involved in the planning of goals and development for squad members
  • Advocate best practices in processes and tasks for media buying but able to challenge the norm
  • Able to lead and present deliverables across all media platforms
  • Leverage industry and media owner trends and developments to actively improve service offerings across the whole Paid Media team
  • Lead on forecasting and cross-channel planning for clients within the squad
  • Continue to develop and utilise a specialism, such as in ad platforms or industries, both in strategy and planning alongside knowledge sharing
  • Maintain technical ability within ad platforms to step in to support the delivery of customer work

Requirements:

  • As a guide, we would expect a person to have a minimum of around 5 years in a role using Google Ads, Microsoft Ads, Meta and LinkedIn Ads
  • Able to demonstrate a proficiency and leadership with analysis, reporting and communication and technical understanding of paid media platforms
  • Proven client service experience
  • Be known as a thought leader

Skills & Knowledge:

  • Shows strong ability to manage the delivery of projects, planning time and resources to deliver the best results for a customer
  • Regularly adds value with customers, even with little exposure and looks for ways to deliver value above and beyond the normal scope of their role
  • Creates some efficient ways of working to improve their own and others' workflow
  • Is able to validate their team's work, and spot errors before they become an issue. Be a point of escalation for work checking. Takes ownership of the team on client challenges
  • Able to lead by example across a number of different work types, e.g. strategy, planning, implementation, checking results and correcting faults
  • Is a leader. Shows leadership in taking ownership of any task and is happy to be accountable for any deliverables. Owns client relationships and escalations. Doesn't unnecessarily defer to the squad leader when client challenges become difficult.
  • Can spot opportunities to create or significantly evolve processes and procedures as part of the client work.
  • Can train others on processes and ensure that they promote adherence to them
  • A trusted senior decision maker
  • Uses industry knowledge and expertise (from our business but also 3rd parties) to solution find and inspire clients

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