Senior Media Strategist

3 weeks ago


Étreux, Hauts-de-France, United States Matter Communications Full time

About the Role:

We are seeking a highly skilled Sr. Manager of Paid Media to join our marketing team at Matter Communications. As a key member of our team, you will be responsible for developing and executing successful paid media campaigns that drive business results for our clients.

Key Responsibilities:

  • Lead media strategy and planning, translating client business goals into strategic paid media campaigns by recommending KPIs, audiences, formats, tactics, platforms, publishers, and projecting performance
  • Oversee the setup, execution, optimizations, and reporting for paid media campaigns across Programmatic, Display, Meta, Twitter, LinkedIn, TikTok, Pinterest, and traditional media formats
  • Collaborate with the Analytics team to showcase results and inform future strategies
  • Assist with budgeting recommendations and implementation for clients
  • Work closely with publishers and media partners to negotiate media buys and stay up-to-date on new product offerings
  • Prepare and maintain key media buying documents such as authorizations, orders, traffic sheets, and flowcharts
  • Provide real-time competitive auditing, monitoring, and planning for key clients
  • Support in researching, preparing, and pitching new business opportunities

Requirements:

  • 6+ years of experience developing successful, measurable integrated paid media programs for multiple clients, both B2B and B2C
  • Knowledge and expertise of paid social media channels, including Meta, LinkedIn, Instagram, Snapchat, Pinterest, YouTube, and other paid media channels
  • Strong analytical and creative thinking skills with the ability to generate insights, understand competitive analysis, and conduct market assessments
  • Experience creating and implementing solid paid media strategies, goal-setting, and reporting
  • Experience working with larger cross-functional marketing teams, implementing campaigns in B2C and B2B, including lead generation and client acquisition
  • Track record of delivering results for clients; raising brand awareness, driving demand, and creating creative high-impact connections with customers

Why Matter Communications?

Matter Communications is a dynamic and innovative agency that prioritizes employee diversity, equity, and inclusion. We offer a comprehensive time-off plan, competitive salaries, and opportunities for long-term growth and development. Our benefits package includes top-notch health, dental, and vision plans, as well as extensive programs for diversity, equity, and inclusion. We also provide paid volunteer time through our Helping Hands program and a Matter Wellness program featuring extracurricular activities and interoffice competitions.

Compensation: The pay range for this role is between $95,000-$115,000 based on experience.



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