Senior Media Strategist
3 weeks ago
About the Role:
We are seeking a highly skilled Sr. Manager of Paid Media to join our marketing team at Matter Communications. As a key member of our team, you will be responsible for developing and executing successful paid media campaigns that drive business results for our clients.
Key Responsibilities:
- Lead media strategy and planning, translating client business goals into strategic paid media campaigns by recommending KPIs, audiences, formats, tactics, platforms, publishers, and projecting performance
- Oversee the setup, execution, optimizations, and reporting for paid media campaigns across Programmatic, Display, Meta, Twitter, LinkedIn, TikTok, Pinterest, and traditional media formats
- Collaborate with the Analytics team to showcase results and inform future strategies
- Assist with budgeting recommendations and implementation for clients
- Work closely with publishers and media partners to negotiate media buys and stay up-to-date on new product offerings
- Prepare and maintain key media buying documents such as authorizations, orders, traffic sheets, and flowcharts
- Provide real-time competitive auditing, monitoring, and planning for key clients
- Support in researching, preparing, and pitching new business opportunities
Requirements:
- 6+ years of experience developing successful, measurable integrated paid media programs for multiple clients, both B2B and B2C
- Knowledge and expertise of paid social media channels, including Meta, LinkedIn, Instagram, Snapchat, Pinterest, YouTube, and other paid media channels
- Strong analytical and creative thinking skills with the ability to generate insights, understand competitive analysis, and conduct market assessments
- Experience creating and implementing solid paid media strategies, goal-setting, and reporting
- Experience working with larger cross-functional marketing teams, implementing campaigns in B2C and B2B, including lead generation and client acquisition
- Track record of delivering results for clients; raising brand awareness, driving demand, and creating creative high-impact connections with customers
Why Matter Communications?
Matter Communications is a dynamic and innovative agency that prioritizes employee diversity, equity, and inclusion. We offer a comprehensive time-off plan, competitive salaries, and opportunities for long-term growth and development. Our benefits package includes top-notch health, dental, and vision plans, as well as extensive programs for diversity, equity, and inclusion. We also provide paid volunteer time through our Helping Hands program and a Matter Wellness program featuring extracurricular activities and interoffice competitions.
Compensation: The pay range for this role is between $95,000-$115,000 based on experience.
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