Marketing Director
1 day ago
WebMD is seeking an experienced Associate Director, Marketing to join our Live Business Unit. As a key member of our audience engagement team, you will be responsible for developing and executing marketing strategies to drive traffic and engagement for live events targeting healthcare professionals.
Key Responsibilities:- Develop and execute omni-channel marketing strategies to drive traffic and engagement for live events
- Implement and monitor marketing campaigns to meet organization's attendee, registration, and revenue goals
- Identify growth opportunities in the oncology space and develop strategies to capitalize on them
- Liaise with internal and external stakeholders to create and communicate audience and member plans
- Utilize marketing automation tools to manage and optimize campaign performance
- Collaborate with the product management team to track program performance and identify areas for improvement
- Partner with data analytics to analyze user behavior and inform marketing communications
- 5+ years of experience in events marketing with a focus on multi-channel marketing
- Knowledge of the CME landscape and direct-to-physician marketing
- Exceptional in-person marketing strategy and campaign management skills
- Experience with web analytics and engagement metrics
- Strong ability to multi-task and work autonomously in a fast-paced environment
- Excellent teamwork, written, and verbal communication skills
- Strong organizational, operational, analytical, and project management skills
WebMD is an Equal Opportunity Employer and welcomes applications from diverse candidates.
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