Machine Learning Engineer, Ad Optimization

2 days ago


San Jose, California, United States Tik Tok Full time
About the Team
The Ads Targeting team at TikTok is responsible for helping advertisers reach their desired audience and optimize advertisement performance. As a Machine Learning Engineer on this team, you will be working on a variety of products such as custom audience, lookalike, interest, behavior, etc., as well as new innovative features. Your primary responsibility will be to design and build large-scale foundations for data processing and serving for next-generation ad targeting products using machine learning models to scale budgets by understanding user interest and intention.

You will work closely with product managers to define ad targeting product strategy and features based on data-driven methods and industry trends. You will also design, optimize, and implement ad targeting strategies; improve infrastructure design and machine-learning methods; maintain and troubleshoot offline and online ads targeting products. Additionally, you will extract, aggregate, and sync all pertinent data to generate audience insights and help advertisers discover the demographics, locations, devices, and interests that make up their remarketing lists. We offer a competitive salary of $140,000 - $190,000 per year, depending on experience.

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