Customer Insights Analyst

3 weeks ago


Brentwood, Tennessee, United States Tractor Supply Full time

Job Summary

The Customer Insights Analyst will play a crucial role in supporting all functional areas related to customer analytics at Tractor Supply. This position will utilize customer data to identify opportunities, improve broader understanding, and answer business questions related to our customers.

Key Responsibilities

  1. Develop and maintain expertise in customer data, including defining data elements, providing input on data structure, creating and maintaining business reporting, and aiding in training documentation as needed.
  2. Collaborate with various stakeholders across the company to identify customer data needs and provide insights, analytics, dashboarding, or reporting support.
  3. Identify business opportunities utilizing various customer data elements, such as cross shopping, frequency, basket, loyalty, and segmentation data.
  4. Monitor the business each week to uncover customer trends and proactively provide insights to various stakeholders.
  5. Develop and interpret customer dashboards and findings to business leadership.
  6. Troubleshoot dashboards and reporting through knowledge of the databases and toolset.
  7. Train end users on new reports and dashboards.

Requirements

Experience: 3+ years of experience in Retail Analytics or a related business.

Education: Bachelor's Degree from an accredited college or university in Business, Statistics, Finance, or equivalent experience. Any suitable combination of education and experience will be considered.

Preferred Knowledge, Skills, or Abilities

  • Solid experience writing SQL in an analytical capacity. Experience in other programming languages is preferred but not required.
  • Experience with Alteryx and data visualization tools.
  • Ability to summarize business problems and develop analysis to provide solutions or recommendations.
  • Demonstrated experience with large data sets and relational databases.
  • Experience working with Customer Data is preferred.
  • Experience with Retail POS or Loyalty Program Data.
  • High-level written and verbal communication skills.
  • Proficiency in Microsoft Office products.

Working Conditions

  • Normal office working conditions.

Physical Requirements

  • Lifting up to 20 pounds.
  • Reaching overhead.
  • Sitting.
  • Standing (not walking).
  • Walking.
  • Kneeling/Stooping/Bending.


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