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Store Environment Lead

2 months ago

Nashville, Tennessee, United States Bridgestone Americas Full time
About the Role

The Store Environment Lead is a key position within Bridgestone Retail Operations (BSRO) Marketing, reporting to the Sr. Manager of Marketing Operations. This role is responsible for the development and advancement of the store environment, including zone strategy, roadmap, merchandising, compliance, and execution efforts with partnerships across brand, category, operations, education, real-estate, legal, and communications teams.

Key Responsibilities
  • Develop and Advance Zone Strategy Roadmap and Messaging Strategy
  • Lead Development of In-Store Signage and Collateral
  • Ensure Value Proposition and Conversion Goal Delivery in Store
  • Develop and Maintain Roadmap to Maintain Fresh, Clean Merchandising and Store Environment
  • Create and Maintain Roadmap of In-Store Signage Strategies, Tactics, and Tests
  • Develop and Maintain Roadmap of In-Store Merchandising to Test New Strategies
  • Partner Across Brand, Category, Operations, Education, Real-Estate, Legal, and Communications Teams
  • Support Test Initiatives through Development of Merchandising Fixtures, Signage, and Messaging
  • Create Digital Signage Content Strategy Across Digital Signage Stores
  • Lead and Participate in Various Cross-Functional Team Projects and Integrated Agency Team Meetings
  • Collaborate with Digital Team to Advance Content Delivery through Digital Signage Rollout
  • Support Refresh Store Initiatives alongside Construction/Real Estate
  • Collaborate with Field Marketing to Support New, Underperforming, and Focus Stores
Requirements
  • Bachelor's Degree in Marketing, Communications, or Equivalent
  • 8+ Years' Experience Managing Multi-Unit Signage or Marketing Programs
  • Understanding of Marketing and Retail Principles
  • Relationship Building Skills
  • Ability to Prioritize Multiple Projects, Tasks, and Stakeholders
  • Demonstrated Experience Building Internal and External Stakeholder Relationships
  • Ability to Effectively Develop and Deliver Presentations to Executive Stakeholders