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Automated Marketing Campaign Manager

2 months ago


Brookline, Massachusetts, United States Dream Spa Medical Full time

Job Title: Marketing Automation Manager

We are looking for a skilled and innovative Marketing Automation Manager to connect and reconnect our clients on their journey towards beauty and wellness. At Dream Spa Medical, our mission is to positively influence individuals, whether by enhancing their self-esteem or enabling them to achieve previously unattainable goals. The ideal candidate should have a passion for aesthetics, wellness, and beauty, coupled with a talent for crafting memorable customer engagement strategies that enhance the overall user experience.

Our Vision

Our leadership team is dedicated to uplifting individuals and helping them realize their full potential. We fundamentally believe that everyone has the capacity to become the best version of themselves. We empower our employees to embody this philosophy, which naturally reflects in their interactions with our clients.

Position Overview

The Marketing Automation Manager will be responsible for the design, execution, and optimization of marketing automation initiatives aimed at boosting lead generation, engagement, and conversion rates. This role is crucial for maximizing the effective use of marketing technologies to support the company's growth objectives.

Key Responsibilities

  • Campaign Development: Create, implement, and oversee automated marketing initiatives to achieve business objectives and key performance indicators.
  • Platform Management: Administer the marketing automation platform, ensuring smooth integration with other systems and optimizing its functionality.
  • Performance Monitoring: Evaluate campaign performance metrics, produce reports, and leverage data-driven insights to refine marketing strategies.
  • Segmentation & Targeting: Formulate and manage customer segmentation strategies for tailored and personalized communications.
  • Collaborative Efforts: Collaborate closely with the marketing team and other departments to align strategies and effectively execute campaigns.
  • Innovation & Best Practices: Stay informed about the latest trends and best practices in marketing automation to continuously enhance campaign effectiveness.
  • Training & Guidance: Provide training and support to team members regarding the marketing automation platform and strategies.

Qualifications:

  • A minimum of 2 years of experience in marketing automation or digital marketing, with practical experience using platforms such as Go High Level, Instagram Insights, Zapier, and Make. Experience with EMR Patient Platforms is a plus.
  • Strong analytical capabilities, proficiency in campaign management, and the ability to effectively utilize marketing automation tools.
  • A bachelor's degree in a related field is preferred. Additional certifications in marketing automation are advantageous.
  • Excellent communication skills, meticulous attention to detail, and the ability to work both independently and collaboratively.
  • Willingness to travel between various locations as this is a corporate role.

Benefits:

  • Opportunities for professional growth and development within the organization.
  • Company-sponsored training on social media trends and advancements.
  • Health insurance coverage.
  • Paid vacation and holidays.
  • Access to our state-of-the-art aesthetic and wellness treatments.
  • A collaborative and supportive workplace culture.

Application Process:

This position receives a high volume of applications. Please refrain from calling our office. Thank you for your understanding.