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Email Marketing Coordinator
2 months ago
Email Marketing Coordinator
Direct Hire
Remote
Salary: $60,000 a year
Key Responsibilities:
- Manage and implement email marketing strategies for multiple clients, ensuring a high level of support and engagement.
- Develop meeting agendas and facilitate discussions related to email campaigns in collaboration with Client Success Managers, while generating performance analytics for clients.
- Skillfully coordinate contractor resources to execute marketing initiatives.
- Continuously enhance and recommend improvements for automation processes, including crafting a detailed annual automation strategy for each client aligned with executive objectives.
- Exhibit expertise in planning, executing, and evaluating experiments and A/B testing methodologies.
- Stay informed on industry trends and best practices, delivering quarterly innovation initiatives to be implemented across client accounts.
- Strategically analyze email campaign data to optimize future performance, requiring minimal oversight from management.
- Oversee and manage email automation processes across all client accounts, including setting up automations based on customer journeys and monitoring their effectiveness.
- A minimum of 5 years of experience in email marketing or related roles within direct-to-consumer e-commerce, with a strong grasp of best practices and industry trends.
- Profound understanding of customer lifetime value and the ability to leverage insights within email and SMS marketing channels.
- Proficient in using platforms such as Klaviyo, Mailchimp, and HubSpot, with a solid understanding of email deliverability and performance metrics.
- At least 1 year of experience managing international teams to ensure project deliverables are met.
- Demonstrated ability to adopt and innovate using A.I. technologies.
- Proven capability to design and execute effective email campaigns, utilizing segmentation and A/B testing techniques.
- Exceptional copywriting and content creation skills for crafting engaging email communications.
- Knowledge of GDPR and CAN-SPAM regulations to ensure compliance.
- Strong analytical skills for making data-driven recommendations.
- Excellent project management abilities to handle multiple campaigns and meet deadlines.
- Creative thinker with innovative ideas for email marketing strategies.
- Passionate about staying updated on industry developments and tools.
- Strong communication skills, both written and verbal, for effective client interactions.
- High levels of integrity, autonomy, and self-motivation.
- Familiarity with SMS marketing strategies.