Growth and Engagement Specialist

3 weeks ago


New York, New York, United States AEG Full time
Job Description

The Growth Marketing Manager will lead the development and management of marketing campaigns across owned (web, mobile, and email) and paid media channels to drive game viewership and engagement. This includes analyzing performance and marketing data from multiple sources, identifying trends and outliers, and converting this data analysis into marketing strategy to help meet our goals.

Additionally, the Growth Marketing Manager will manage paid media budget efficiently, optimize campaigns, and allocate resources to the most effective channels for maximum ROI. They will also partner with media and creative agencies to develop campaigns that align to OKRs, inspire and engage fans, and drive viewership.



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