Global Digital Messaging Specialist

3 weeks ago


Idaho Falls, Idaho, United States Melaleuca: The Wellness Company Full time

**Job Summary:** We are seeking an experienced Digital Communication Journey Optimization Specialist to drive our global digital communication journey optimization efforts.

**Key Responsibilities:**

  • Develop and execute optimized digital communication journeys across various channels (Email Studio, Mobile Studio, Automation Studio, Journey Builder) to reach the right customer at the right time with the right message.
  • Champion a rigorous test, learn, and implement methodology to continuously improve communication effectiveness and manage costs.
  • Owning all aspects of digital communication journey planning, including customer contact permissions and preferences.
  • Leading digital communication testing and optimization across all channels, leveraging data to refine audience targeting, messaging, execution, reporting, and insights.
  • Partnering with the Director of Digital Communications to stay abreast of marketing partner strategies and technology options.
  • Collaborating with internal teams (Marketing, Business Development, Sales) to create, implement, and measure impactful digital communication campaigns.

**Requirements:**

  • 5+ years of experience in digital marketing or e-commerce.
  • Expertise in Salesforce Marketing Cloud, including Email Studio, Mobile Studio, Automation Studio, and Journey Builder.
  • A proven track record of success in creating, managing, and optimizing data-driven email campaigns with a focus on results-oriented messaging.
  • Strong analytical skills with the ability to translate data insights into actionable strategies.
  • Excellent communication, collaboration, and problem-solving skills.
  • Experience working in a fast-paced, results-oriented environment.
  • A passion for continuous learning and staying ahead of the latest digital marketing trends.

**Benefits:** Melaleuca offers a competitive compensation package, including health insurance, dental and vision insurance, life insurance, disability insurance, a 401(k) plan with a company match, paid time off, and more.



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