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Community Engagement and Marketing Specialist

2 months ago

Gastonia, North Carolina, United States Visiting Angels of Gastonia Full time
Job Overview

Benefits:

  • Performance-based bonuses
  • Company vehicle
  • Attractive salary package
  • Flexible working hours
  • Career advancement opportunities
  • Professional training and development

This position starts as part-time and has the potential to transition into a full-time role as the organization expands.


KEY RESPONSIBILITIES:

The responsibilities outlined below are not exhaustive and may evolve based on business needs:

  • Drive organizational growth by dedicating significant time to fieldwork, fostering referral partnerships that yield qualified leads.
  • Inform referral sources and the community about the referral process, unique offerings, and the simplicity of making referrals.
  • Comprehend the principles of the private duty homecare model and stay updated on local industry trends to effectively represent and distinguish Visiting Angels and its services.
  • Clearly communicate the advantages of private duty homecare services to both professional referral sources and potential clients.
  • Establish and nurture ongoing referral relationships with targeted accounts as outlined in the Marketing Action Plan to boost referrals and meet growth objectives.
  • Accurately compile necessary reports and documentation of sales activities, including Weekly Schedules, Pre-Call Plans, Marketing Action Plans, and Sales Call Activity Logs within set deadlines.
  • Assist in the planning and execution of digital marketing strategies, encompassing PPC, SEO, Email, Social Media, and display marketing campaigns to enhance traffic and generate quality leads.
  • Utilize company resources effectively to ensure a favorable return on investment.
  • Gain expertise on major competitors and their distinguishing features.
  • Develop the marketing action plan by evaluating community needs, outlining marketing strategies and objectives, identifying key accounts, and specifying actionable marketing items with measurable goals.
  • Maintain effective communication with the Agency team and referral sources.
  • Prepare managerial reports within specified timelines.
  • Ensure consistent and predictable attendance.
  • Perform additional functions as deemed necessary by the management team.
  • Uphold strict confidentiality regarding all information related to employees, clients, and their families.

ESSENTIAL QUALIFICATIONS AND SKILLS:

  • Associate's degree in Marketing, Business Management, or Communications is preferred.
  • Relevant experience in business development or community outreach within the healthcare or homecare sector may substitute for the degree.
  • A minimum of one year of experience in the private duty homecare field or similar experience is preferred.
  • Public speaking experience with proven presentation skills.
  • Proficiency in Microsoft Office applications (Word, Excel, PowerPoint, and Outlook), scheduling systems, and other healthcare-related software.
  • Basic knowledge of digital marketing strategies: Social Media, SEO, and PPC.
  • Ability to collaborate effectively within a team environment.
  • Results-driven mindset.
  • Capability to build and maintain relationships with referral sources.
  • Strong listening and communication skills, both verbal and written.
  • Ability to remain adaptable, resilient, and maintain a sense of humor in various situations.
  • Present a polished image that reflects the professionalism of the organization.
  • Ability to plan, organize, prioritize, delegate, and complete tasks accurately within deadlines while managing interruptions.
  • Work independently with minimal supervision.
  • Foster goodwill for the Agency with clients, their families, and referral sources.
  • Demonstrate a strong commitment to client service excellence.
  • Eligibility to work legally in the U.S.

PHYSICAL AND ENVIRONMENTAL REQUIREMENTS:

  • Combination of sitting, standing, bending, reaching, stretching, walking, climbing stairs, and moving intermittently during working hours.
  • Must be able to operate office equipment properly.
  • A valid driver's license and reliable transportation are required.

Job Type: Part-time


Pay: Starting from $21,000.00 per year (Part-Time) with Bonus


Flexible work-from-home options may be available.