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Senior Marketing Activation Sciences Manager

2 months ago

Springfield, Illinois, United States General Motors Full time
About the Role

We are seeking a highly skilled Senior Manager, Marketing Activation Sciences to join our team at General Motors. This is a global role focused on driving analytics partnership and strategy.

Key Responsibilities
  • Possess contextual business knowledge and functional domain expertise in the advertising and media space, showing a proven ability of using data, analytics, and insights to add revenue and business-impacting value.
  • Own a strategic roadmap with executable outcomes to provide business value and impact.
  • Have exceptional stakeholder management skills, able to prioritize asks, and move requests from the point of curiosity into realized data products, insights, and solutions.
  • Possess knowledge of how to map data skills, techniques, and tools to problems.
  • Work with a product owner and teammates to develop requirements definitions.
  • Exhibit a perspective of constrained curiosity, asking why, and suggesting experimentation to drive incremental impact.
  • Exhibit the ability to tell a succinct, data-driven story in any forum and tailor delivery to a wide range of stakeholder levels, from analyst to senior executive.
  • Lead, mentor, and develop a team that can tackle diverse problems across the business, identifying strengths and weaknesses and allocating accordingly.
  • Ensure a superior level of delivery quality at all levels of their organization through the creation of internal structures and extensible frameworks to manage accountability and develop staff.
Requirements
  • 9+ years of experience in analytics, data science, or quantitative insights in an enterprise setting.
  • 5+ years working with a marketing / media team on shared objectives.
  • 2+ years of experience successfully leading technical teams or work.
  • Ability to evaluate the big picture and solve business problems rather than focusing solely on metrics.
  • Deep knowledge around the proper application of statistical/econometric modeling (hierarchical Bayes, fixed/random effects, survival analysis, latent class modeling, non—random treatment effects, endogeneity correction), univariate and multiple time series analysis (ARIMA, VAR, State-Space), supervised and unsupervised machine learning models.
  • Prior experience with at least one of the following methodologies: customer lifetime value, customer loyalty and churn, behavior-based segmentation, causal inference, incrementality modeling, multi-touch attribution, propensity modeling or targeting.
  • Skilled in multiple programming languages and statistical analyses/ machine learning tools (Python, R, SAS, SQL, Pyspark) and extensive experience in Big Data platforms (AWS, S3, Azure/Databricks).
  • Strong drive for results and intellectual curiosity; must be a self-starter.
  • Prior experience evaluating and/or hiring high-performing talent with the ability to train, mentor, and evaluate the technical capabilities of others.
  • Strong project management skills with demonstrated success.
  • Familiarity with Agile project management and product development.
  • Ability to prioritize and manage multiple tasks and projects at once without sacrificing quality.
  • Excellent team player with strong interpersonal skills and a highly collaborative work style.
  • Excellent oral, listening, presentation, and written communication skills.
What We Offer

General Motors offers a variety of health and wellbeing benefit programs, including medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We are committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals.