Marketing Director

6 days ago

Jensen Beach, Florida, United States Sharfi Holdings Full time
Job Title: Marketing Director

About Us:
Sharfi Holdings is a dynamic enterprise with a diverse portfolio of businesses, including a boutique resort, marina and restaurant in Palm Beach; a growing campus in Jensen Beach comprising several restaurants, an ice cream shop, a coffee shop, and convenience store, plus multiple residential units; an organic farm; a technology company; and a Part 135 jet charter business. As we continue to expand and evolve, we are seeking a talented marketing professional to play a vital role in planning, developing, and executing brand strategies and various marketing campaigns/initiatives to enhance the visibility, recognition, and reputation of our multi-business portfolio.

Key Responsibilities:
* Develop and implement comprehensive marketing strategies to enhance brand awareness, drive customer engagement, develop online marketing presence, identify and coordinate partnerships and events, create and manage posting of content for social media, and track brand performance.
* Assist in developing marketing campaigns, promotions, and initiatives to attract new customers and retain existing ones;
* Coordinate and execute marketing activities, including social media campaigns, email marketing, website updates, and online advertising;
* Monitor campaign performance, track metrics, and provide insights for continuous improvement.
* Collaborate with the leadership team to create engaging content for various platforms such as social media, websites, and email campaigns;
* Manage content calendars, ensuring timely delivery and alignment with guidelines;
* Conduct research to identify industry trends, customer preferences, and competitors' activities to inform content strategies.
* Maintain and update the company's various websites, ensuring accuracy, relevance, timely information, and user-friendly experience;
* Assist in managing social media channels, including content scheduling, community engagement, and performance monitoring;
* Support the development and execution of online advertising campaigns, such as Google Ads or social media ads.
* Assist in identifying and establishing partnerships with local businesses, influencers, and organizations to enhance brand visibility and reach;
* Coordinate marketing efforts for events, promotions, and sponsorships, both within the restaurant and external locations;
* Attend and represent the company at industry events, networking functions, and promotional activities.

Benefits:
* Competitive salary ($70,000 - $90,000 per year)
* Comprehensive benefits package, including health insurance, retirement plans, and paid time off.
* Ability to work in hybrid capacity for qualified individuals.

Requirements:
* Bachelor's degree in Marketing, Business Administration, or related field.
* Proven Experience (2-4 years) in brand management, marketing, or related roles, preferably within the restaurant or hospitality industry.
* Proficiency in digital marketing channels and platforms, including social media management tools, SEO, SEM, email marketing, and web analytics.
* Exceptional communication skills, both written and verbal, with the ability to effectively convey ideas, collaborate effectively across teams, and convey concepts to various stakeholders.
* Analytical mindset with the ability to interpret data and extract actionable insights.
* Exceptional organizational and project management skills.
* Team player with excellent interpersonal skills.
* Results-oriented with a focus on driving measurable outcomes and achieving business objectives.
* Passion for hospitality, customer service, and creating memorable experiences for guests.

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