Senior Marketing Director
4 days ago
LR Palm House LLC is a leading hospitality company that offers luxurious accommodations and exceptional customer service. Our hotel is committed to providing a unique experience for our guests, and we are seeking a skilled Marketing Manager to join our team.
Salary
The estimated salary for this position is $85,000 - $110,000 per year, depending on experience.
Job Description
As a Marketing Manager, you will be responsible for developing and executing marketing strategies to promote our hotel's services and boost brand awareness. This includes overseeing digital marketing campaigns, managing content creation, analyzing market trends, and collaborating with the sales team to align marketing efforts with business goals.
Key Responsibilities
- Develop and implement comprehensive marketing plans to meet the hotel's business objectives.
- Identify target audiences and create strategies to effectively engage them.
- Set and monitor marketing goals and KPIs to measure the success of initiatives.
Digital Marketing & Online Presence:
- Manage the hotel's online presence across the website, social media channels, and online review platforms.
- Execute digital marketing campaigns, including SEO, SEM, email marketing, and social media advertising.
- Regularly update and optimize the website to keep it current and search engine-friendly.
Content Creation & Management:
- Create compelling marketing content for blogs, social media, newsletters, and promotional materials.
- Collaborate with the design team to produce high-quality visual content (graphics, videos, photography).
- Ensure all content is aligned with the hotel's brand voice and messaging.
Market Research & Analysis:
- Conduct market research to understand industry trends, the competitive landscape, and customer preferences.
- Analyze campaign performance and marketing data to identify areas for improvement.
- Provide insights and recommendations to optimize future marketing strategies.
Required Skills & Qualifications:
- Bachelor's degree in Marketing, Business Administration, Hospitality Management, or related field (MBA or advanced certification in marketing preferred).
- Minimum 5-7 years in marketing, with at least 2-3 years in a hospitality or hotel environment.
Benefits:
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- A dynamic and supportive work environment.
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