Digital Marketing Website Specialist
4 weeks ago
About the Role
Credit One Bank is seeking a skilled Digital Marketing Website Specialist to enhance our digital acquisition experience and improve our organic search presence.
This role will focus on executing search engine optimization strategies across major search engines, including Google and Bing, to drive website conversion and improve our online presence.
Key Responsibilities
- Manage website content updates through internal coordination with cross-functional teams.
- Improve website conversion through optimizations and new initiatives.
- Define requirements via stakeholder interviews, business drivers, competitive analysis, and industry research.
- Develop product documentation, including specifications, wireframes, site maps, process flows, and success metrics.
- Analyze website conversion performance to measure results and optimize funnel metrics.
- Perform ongoing keyword research, including identification and implementation of keyword opportunities.
- Conduct competitor analysis to identify gaps in our content coverage and areas of opportunity.
- Monitor organic performance daily and report weekly on key organic traffic metrics, performance improvements, and product initiatives.
Requirements
- Bachelor's degree in business, marketing, or a related field.
- 2+ years of experience in digital marketing, with a focus on search engine optimization (SEO), digital product management, website management, content management, or conversion rate optimization (CRO).
- 1+ years of experience using web analytical tools like Adobe Analytics/Omniture, Google Analytics, or other similar tools.
- Experience performing keyword research, content analysis, and keyword optimization.
- Solid understanding of all on-page SEO best practices, including titles, meta tags, website URLs/structure optimization.
- Experience with SEO tools, such as Google Search Console, MOZ, SEMRush, BrightEdge, Screaming Frog, Botify, etc., and strong analytical skills to measure, manage, analyze, and report on KPIs.
- Working knowledge of HTML, CSS, and JavaScript a plus.
- Strong organizational skills, with the ability to manage and develop various projects at different stages.
- Proficient in MS Office (Excel, PowerPoint, Word).
- Strong written and oral communication skills.
Credit One Bank, N.A. is a data-driven financial services company based in Las Vegas. We are an equal opportunity employer committed to diversity and inclusion and do not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation, or national origin. Reasonable accommodations can be made for those who require them, including access to job applications and workplace accommodations. Employment at Credit One Bank is based on mutual consent (also known as at-will). This means that employees and the Bank may terminate the employment relationship at any time, with or without cause and with or without notice. Please contact the recruiter for this position to learn more. Credit One Bank does not accept unsolicited resumes from agencies and is not responsible for related fees.
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Sens, Bourgogne-Franche-Comté, United States Credit One Bank Full timeAbout the RoleCredit One Bank is seeking a skilled Digital Marketing Website Specialist to enhance the digital acquisition experience and improve the bank's organic search presence and rankings through search engine optimization strategies.Key ResponsibilitiesManage website content updates through internal coordination with cross-functional teams.Improve...
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