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Regional Sales Manager

2 months ago

Aberdeen, Washington, United States Primrose Retirement Communities Full time
Regional Sales and Marketing Manager

Primrose Retirement Communities is seeking a highly skilled Regional Sales and Marketing Manager to provide sales leadership for assigned communities. This role is responsible for coaching and onsite training of community staff, recommending and analyzing sales and marketing strategies, and implementing sales standards and processes to support increased occupancy and revenue growth.

Key Responsibilities:
  • Provide coaching and training to community Sales Directors, including regular coaching calls, site visits, and thorough follow-up.
  • Lead, direct, and support community Sales Directors in implementing sales and marketing initiatives.
  • Assist Executive Director and Regional Operations Manager in implementing accountability systems to measure staff performance and results related to sales and marketing.
  • Provide regular updates and communication to Executive Directors, Sales Directors, and Home Office on the progress of sales and marketing efforts.
  • Analyze marketing and sales strategies, including developing annual sales plans, setting monthly quotas and benchmarks, and creating and overseeing sales and marketing budgets.
Requirements:
  • Bachelor's degree in marketing, business, or related field preferred or equivalent experience.
  • Preferred 5 years sales and marketing experience, with previous senior living, healthcare, or hospitality experience.
  • Experience building, coaching, developing, and leading sales teams capable of carrying out needed sales and marketing initiatives.
  • Excellent organizational skills and ability to prioritize multiple tasks and timelines.
  • Strong computer, analytical, communication, and problem-solving skills.
  • Self-motivated and team player with high energy and a passion for results and a solution orientation.
  • Able and willing to work flexible hours and travel up to 50% of the time.

We offer competitive pay, PTO, 401k with employer match, company-paid Life and AD&D Insurance, comprehensive group medical benefits, access to an employee assistance program, and a great community culture.