Marketing Manager
2 weeks ago
WTTW/Chicago PBS and WFMT/Chicago Classical seek a seasoned Marketing Manager to develop, manage, and execute marketing strategies to increase audience engagement and brand awareness across various platforms.
Key Responsibilities:- Develop and execute proactive marketing plans to increase audience, brand recognition, and engagement.
- Manage media buys, internal creative development, and production to deliver marketing campaigns.
- Identify and create new marketing partnerships to drive audience growth and brand awareness.
- Prepare and execute audience analysis, proof of performance reports, and presentations.
- Develop and communicate cross-platform research and consumer insights to maximize marketing campaign effectiveness.
- Plan and manage search marketing programs.
- Collaborate with internal creative and communications staff to ensure brand integrity across platforms.
- 3-5 years of marketing management experience.
- Demonstrated experience creating outcomes-driven marketing plans.
- Tactical understanding of all marketing media types and experience integrating varied marketing channels.
- Expert familiarity with digital advertising and social media.
- Experience with business, strategy, and campaign development and tracking.
Bachelor's Degree preferred.
WTTW|WFMT is an Equal Opportunity Employer and is committed to attracting and retaining a diverse staff. We honor your experiences, perspectives, and unique identity and strive to create and maintain working and learning environments that are inclusive, equitable, and welcoming.
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