Global Partner Marketing Leader

6 days ago

Bellevue, Washington, United States Freshworks Full time

Freshworks, a global software-as-a-service company headquartered in San Mateo, California, is seeking a seasoned leader to drive its partner marketing efforts. This role will oversee the development and execution of a global partner marketing strategy, leading in-region marketing initiatives, and collaborating with global partner sales organizations to accelerate business growth.

Responsibilities:
  • Develop and execute global partner marketing strategies that align with Freshworks' customer acquisition, revenue, and market share goals.
  • Lead and manage a global team of partner marketing managers responsible for executing strategic events, campaigns, and marketing materials to support partner growth, particularly for Channel Partners, MSPs, ISVs, and AWS.
  • Work closely with regional channel sales and field marketing teams to understand market-specific needs and develop scalable marketing programs tailored to local territories.
  • Design and execute partner-led campaigns, digital strategies, and ABM initiatives to generate pipeline growth, leveraging both partner and internal resources.
  • Oversee and optimize global partner marketing budgets, including MDF, track performance, and adjust resource allocation as needed to ensure efficient use of funds and maximize ROI.
  • Partner with internal teams such as brand, campaigns, customer marketing, and product marketing to drive expansion within existing segments and explore new business initiatives.
  • Conduct research and analysis on market trends, customer needs, and competitive landscape to shape effective channel and field marketing programs.

This leadership position requires a deep understanding of all aspects of partner marketing, including partner recruitment, enablement, and demand generation. The ideal candidate should have 15+ years of experience in partner marketing, specifically in channel and MSP environments.

Requirements:
  • Proven success in leading global partner marketing teams, specifically in channel and MSP environments.
  • Expertise in developing and executing 'to,' 'with,' and 'through' partner marketing strategies.
  • Strong background in partner recruitment, enablement, and demand generation programs.
  • Experience working with strategic alliance partners like AWS on joint marketing initiatives.
  • Ability to lead cross-functional teams and collaborate with sales, marketing, and global stakeholders.
  • Skilled in using data to drive marketing strategies, optimize budgets, and measure performance.
  • Strong communication, leadership, and team management skills.
Compensation:

The estimated base salary for this position ranges from $208,000 to $299,000 USD per year, depending on professional background, training, work experience, and business needs. Additionally, this role is eligible for a target bonus. Freshworks offers a comprehensive compensation package, including multiple options for dental, medical, vision, disability, and life insurances, equity, ESPP, flexible PTO, flexible spending, commuter benefits, and wellness benefits. Please note that this is a hybrid role requiring an in-office presence three days a week (Tuesday-Thursday). At Freshworks, we value diversity and strive to create a workplace where everyone can find their true potential, purpose, and passion.

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