Retail Activation Specialist

6 hours ago

Long Beach, California, United States Inspira Marketing Group Full time
Job Summary

We are seeking a highly motivated and experienced Retail Activation Specialist to join our team at Inspira Marketing Group. As a key member of our sales and marketing team, you will be responsible for executing sales and marketing programs in targeted grocery, mass/club, convenience, and chain liquor outlets.

Key Responsibilities
  • Develop and execute sales and marketing strategies to increase the rate of sale on Diageo US spirits brands at retail.
  • Collaborate with local distributor sales consultants and work directly with those sales professionals to plan, design, and execute activities that increase the rate of sale on Diageo US spirits brands at retail.
  • Leverage 3rd party marketing agencies, Diageo, and CPWS personnel and functions to equip yourself with supporting brand assets to make a positive impact in your stores to the benefit of the shoppers, the retailer, CPWS, and Diageo brands.
  • Be directed by key performance indicators and measured against those same outcomes: incremental in-store activity, incremental sales performance by store, and share gains versus the competitive set.
Requirements
  • A Bachelor's degree preferred or equivalent job experience in the CPG industry.
  • A minimum of 5-6 years' experience in the beverage alcohol industry/hospitality preferred, with two years' experience working in the off-trade.
  • Ability to travel a minimum of 25% of working time, including up to 5-hrs driving time.
  • Familiarity with and experience of the chain retail environment – how these sophisticated customers operate and where at a local level can you influence outcomes.
  • Understanding of the regulatory environment in CA as it relates to Beverage Alcohol and the 3-tier system.
  • Proven track record in building good relationships with customers as well as internal associates.
  • Demonstrated ability to take the initiative to gather and use customer feedback to identify customer and market needs and challenges.
  • A self-starter and self-sufficient operator that can agree a course of action or plan and see it through to a successful outcome with minimal supervision or oversight.
  • Demonstrated diligence and ability to follow through on all commitments (internal and external stakeholders).
  • Demonstrated strong oral, written, and interpersonal communication skills.
  • Demonstrated ability to achieve performance goals with a minimum of direction.
  • Computer literacy with the ability to use software applications including Microsoft Word, Excel, and PowerPoint, and e-mail programs such as Outlook.
  • Ability to use Business Information Tools including PowerBI, VIP, and specialized customer tools. Ability to learn and use other internal systems such as Traxx/Edge.
Additional Information

The base compensation range for this job classification is between $65,000.00-$67,000.00 annually. The determination of what a specific employee in this job classification is paid depends on a number of factors, including, but not limited to, prior employment history/job-related skills and qualifications, length of service, brand program, and geographic location. This job classification is bonus eligible, with bonus potential subject to applicable bonus plan terms and conditions.

This position offers incentive opportunities plus full benefits including Medical, Dental, Vision, 401k with match, PTO time, and more.

Enthuse Marketing is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, citizenship, disability, genetics, pregnancy, protected veteran status, or other characteristics protected by applicable federal, state, or local law.

Enthuse is committed to providing reasonable accommodations to qualified individuals with disabilities and for other reasons in the employment application and hiring process, in accordance with applicable law. To request an accommodation, please contact recruitment@enthuse-marketing.com.

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