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Consumer Insights Analyst
1 month ago
At Sunrise Systems, we're seeking a skilled Consumer Insights Analyst to join our team. As a key member of our organization, you'll play a crucial role in driving consumer-centric culture and informing business growth through data-driven insights.
About the RoleWe're looking for a highly analytical and creative individual who can balance art and science to deliver actionable insights. Your expertise in consumer research, data analysis, and visualization will help us better understand our target audience and inform product development.
Key Responsibilities- Develop and implement research studies to gather insights on consumer behavior and preferences
- Analyze and interpret complex data from various sources, including market research reports and social listening tools
- Communicate findings and recommendations to stakeholders through clear and compelling presentations and reports
- Collaborate with cross-functional teams to integrate insights into product development and marketing strategies
- Stay up-to-date with industry trends and best practices in consumer research and analytics
- 3-5+ years of experience in consumer research or analytics
- Advanced Microsoft Excel skills and proficiency in statistical packages (e.g. R, SPSS, SAS)
- Experience with market data (NPD/Circana, Nielsen, Euromonitor) and social listening tools
- Strong communication and presentation skills
- Ability to work in a fast-paced environment and prioritize multiple projects
As a Consumer Insights Analyst at Sunrise Systems, you'll have the opportunity to work with a talented team of professionals who share your passion for data-driven insights. We offer a competitive salary, comprehensive benefits package, and opportunities for professional growth and development.