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Senior Account Director, Gaming and Emerging Tech PR Specialist

1 month ago

New York, New York, United States BerlinRosen Full time
About BerlinRosen

BerlinRosen is a fast-growing, full-service consulting and communications firm with a strong presence in the US market. With over 300 communications and campaign strategists in New York, Washington, D.C., and Los Angeles, we offer a unique blend of expertise and resources to help our clients succeed.

Our team has a proven track record of delivering high-impact campaigns for clients in the gaming, entertainment, and emerging tech sectors. We're passionate about staying ahead of the curve and exploring new opportunities for growth and innovation.

About the DigiTech Team

Our Gaming, Digital Entertainment, and Emerging Tech division, known as the DigiTech team, is a key part of our rapidly expanding Tech and Innovation practice. We specialize in developing and executing comprehensive PR strategies for clients in the gaming, entertainment, and emerging tech sectors.

With expertise across both B2B and B2C brands, we work with a wide range of clients, from new gaming studios and emerging tech startups to established companies. Our goal is to help our clients grow and succeed in a rapidly evolving landscape.

About This Role

We're seeking an experienced Account Director with a passion for gaming and emerging technologies to join our team. The ideal candidate will have a strong background in PR agency work, a proven track record of securing top-tier media coverage, and an entrepreneurial spirit to help grow our department.

The Account Director will lead PR campaigns for gaming clients, drive PR strategies for emerging tech clients, develop and maintain strong relationships with top-tier journalists and media outlets, and personally secure media placements. They will also oversee day-to-day client communications, work closely with clients to identify new opportunities for media coverage, and collaborate with the team's lead to proactively drive business development.

We're looking for a seasoned professional with a well-rounded PR expertise, a proven track record of leading and managing client accounts effectively, and a passion for both gaming and tech. If you're a strategic thinker with excellent written and verbal communication skills, we'd love to hear from you.

Key Responsibilities and Qualifications
  • Lead PR campaigns for gaming clients, including video game launches and gaming-adjacent sectors such as game development technology, digital entertainment, and licensed IP products.
  • Drive PR strategies for emerging tech clients in areas like AI, Web3, VR/XR, and other innovative fields.
  • Develop and maintain strong relationships with top-tier journalists and media outlets, ensuring consistent, high-quality coverage for clients.
  • Personally secure media placements, working directly with reporters, editors, and influencers in the gaming and tech space.
  • Oversee day-to-day client communications, ensuring expectations are managed and consistently exceeded.
  • Work closely with clients to identify new opportunities for media coverage and thought leadership, continually positioning them as industry leaders.
  • Manage the creation of press materials such as press releases, media alerts, and pitches tailored to different media outlets.
  • Act as a senior advisor to clients, providing strategic counsel on messaging, media strategy, and brand positioning.
  • Collaborate with the team's lead to proactively drive business development, identifying and pursuing new opportunities in the gaming and emerging tech sectors to help grow and expand the department.
  • Mentor junior staff and collaborate cross-functionally with internal teams to ensure seamless execution of campaigns.
  • Analyze and report on the success of PR campaigns, using data to inform strategy and improve results.
  • Stay informed about industry trends and competitor activities, providing insights to both clients and the internal team.
  • Thrive under pressure and manage tight deadlines, delivering top-notch results even in a fast-paced, high-stakes environment.
  • Demonstrate a solution-oriented mindset, thinking creatively and strategically to deliver out-of-the-box ideas for clients.
Essential Skills and Experience
  • Minimum of 6+ years of PR agency experience in both the gaming and tech sectors.
  • Passion and interest in working on both gaming and tech accounts, demonstrating enthusiasm and expertise in both areas.
  • Well-rounded PR expertise that goes beyond product launches, with experience in developing holistic PR strategies including thought leadership, corporate communications, and reputation management.
  • Prior experience as an Account Director at a PR agency, with a proven track record of leading and managing client accounts effectively.
  • Proven track record of securing top-tier media coverage through personal effort, not just team management.
  • Proven ability to lead brainstorms, develop comprehensive PR plans from start to finish, project key performance indicators (KPIs), and effectively present and guide clients through the plan's execution.
  • Strong media relations skills with an existing network of gaming, tech, and entertainment media contacts.
  • Experience developing and executing comprehensive PR strategies, from concept to execution, for both large-scale and startup clients.
  • Excellent written and verbal communication skills, with a talent for crafting compelling stories and pitches.
  • Demonstrated ability to manage multiple projects and clients simultaneously, with strong organizational skills.
  • Entrepreneurial spirit, with a track record of contributing to business development and department growth.
  • A proactive and solution-oriented attitude, always looking for ways to drive results and exceed client expectations.
  • Ability to think creatively and strategically, offering innovative solutions to complex client challenges.
  • Passion for emerging technologies and the ability to quickly learn and adapt to new industries and trends.
  • Strong leadership skills, with experience mentoring and managing junior team members.
  • Ability to thrive in a dynamic, fast-paced environment, with strong problem-solving skills and a positive attitude.
  • Ability to make sound decisions independently while also having the judgment to know when to pull in senior leadership for guidance and support.
  • Knowledge and working experience in social media, influencer marketing, and other integrated marketing areas is a plus.
  • Experience with media monitoring tools and analytics platforms to measure campaign success and make data-driven decisions.
Benefits and Compensation

BerlinRosen offers competitive industry rate salary bands with the goal of retaining and growing talented individuals. We regularly review and adjust our compensation structure as needed to ensure equity across teams and levels.

Salary range: $110,000-$130,000. Account Directors are eligible for end of year bonuses based on firm, team, and individual performance.

We offer a comprehensive benefits package, including medical, dental, and vision insurance for employees and dependents, pre-tax Health Savings Account Savings Plan (HSA-SP) or Flexible Spending Account (FSA), 401K with a 4% employer match and no vesting period, generous paid time off (PTO), pre-tax commuter benefits, mobile phone reimbursement for data and minutes, employer-funded life insurance, discounted annual bikeshare membership, and corporate discounts through Tickets at Work.