Content Marketing Coordinator

2 weeks ago

Blairsville, Georgia, United States Panel Built, Inc. Full time

Company Overview: Panel Built, Inc. is a premier provider of tailored modular solutions, including office spaces, elevated platforms, security enclosures, pre-constructed external structures, and controlled environments. Our products are crafted in-house at our advanced modular manufacturing facilities. We are on the lookout for an innovative and meticulous Content Marketing Coordinator to enhance our vibrant marketing team.

Position Overview: The Content Marketing Coordinator will be instrumental in driving our marketing initiatives by assisting with a variety of marketing tasks. The successful candidate will be tasked with producing captivating content, refreshing the website, creating sales materials, performing market research, and more. This role demands exceptional writing capabilities, a foundational understanding of Microsoft Office and Adobe Creative Suite, basic SEO knowledge, strong copywriting skills, and creative research abilities.

Core Responsibilities:

  • Content Development: Generate high-quality written materials such as articles, press announcements, success stories, and case studies to engage and inform our target demographic.
  • Website Management: Consistently update and manage the company website, ensuring that all content is up-to-date, accurate, and optimized for search engines.
  • Sales Material Development: Create and design marketing resources, including brochures, presentations, and product information sheets, to assist the sales department.
  • Market Research: Conduct thorough research and analysis on competitors, industry trends, and market developments to uncover opportunities and challenges.
  • Search Engine Optimization: Apply fundamental SEO techniques to enhance website visibility and improve search engine rankings.
  • Copywriting: Craft engaging and persuasive text for various marketing materials, ensuring brand messaging and tone remain consistent.
  • Creative Exploration: Engage in creative research to generate fresh ideas and strategies for content and marketing campaigns.

Required Qualifications:

  • Outstanding writing and editing skills with a keen eye for detail.
  • Basic proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
  • Fundamental knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign).
  • Understanding of basic SEO concepts and best practices.
  • Strong copywriting abilities with the capacity to create engaging and persuasive content.
  • Creative thinker with excellent research capabilities.
  • Ability to work independently as well as collaboratively within a team environment.

Preferred Qualifications:

  • Prior experience in a marketing position, ideally within a manufacturing or industrial setting.
  • Familiarity with content management systems (CMS) and website analytics tools (e.g., Google Analytics).

Employment Type: Full-time

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