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Marketing Coordinator

2 months ago

Blairsville, Georgia, United States Panel Built, Inc. Full time
Position Overview:
The Marketing Coordinator will be integral to our promotional initiatives, assisting in a variety of marketing tasks. The successful candidate will focus on crafting captivating content, managing website updates, creating sales materials, performing market research, and more. This role demands strong writing capabilities, familiarity with Microsoft Office and Adobe Creative Cloud, a basic understanding of SEO, exceptional copywriting skills, and innovative research abilities.

Key Responsibilities:
  • Content Development: Generate high-quality written materials such as articles, press releases, and case studies to engage our target demographic.
  • Website Management: Regularly refresh and maintain the corporate website, ensuring that all content is up-to-date, accurate, and optimized for search engines.
  • Sales Material Production: Design and create marketing resources, including brochures, presentations, and product information sheets, to assist the sales team.
  • Market Research: Conduct thorough research and analysis on competitors, market dynamics, and industry trends to uncover potential opportunities and challenges.
  • SEO Implementation: Apply fundamental SEO techniques to enhance website visibility and improve search engine rankings.
  • Copywriting: Produce persuasive and engaging copy for various marketing materials, ensuring alignment with brand messaging and tone.
  • Creative Research: Engage in innovative research to develop new ideas and strategies for content and marketing campaigns.